Golden Hammer awards MindShare Sweden fourfold

26/08/2005

MindShare Sweden picked up no less than four awards at the International Baltic Advertising Festival 'Golden Hammer', one of them being the prestigious Media Agency of the Year award.

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MindShare Sweden picked up no less than four awards at the International Baltic Advertising Festival 'Golden Hammer', one of them being the prestigious Media Agency of the Year award.

MindShare was also awarded the Grand Prix for the OLW 'Lillen and Nixon' campaign, as well as a Golden Hammer for the same campaign in the media category. The international jury also awarded MindShare Nike Women 'Move your mind' campaign with a Silver Hammer.

tagged as:

Nike, Europe, Media

Context

Michael Jordan nearly ended his Nike sponsorship after his first two sneakers. In an attempt to convince him of Nike's commitment, designer Tinker Hatfield included him in the design process, an unprecedented move at the time. The Jordan III was the first in the line to feature the Jumpman logo, and it helped convince Michael Jordan to stay.

Clients : Nike

Finns are perhaps the world's greatest athletes, ranked 1st at Summer Olympics and 3rd in the Winter Games.

Region : Europe

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

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