GlaxoSmithKline appoint MindShare India as AOR

27/02/2003

After pitching against Carat, Initiative, Madison Media and Mediacom, MindShare India as been appointed Agency of Record for GlaxoSmithKline.

Article tools

  • Print

After pitching against Carat, Initiative, Madison Media and Mediacom, MindShare India has been appointed Agency of Record for GlaxoSmithKline. This win now consolidates strategic planning, buying and implementation for the entire brand portfolio with MindShare. Ashutosh Srivastava, MD of MindShare India said, ' We are thrilled to extend our relationship with GSK. Our task is to help grow GSK's business, by applying our consumer insights and proprietary research and tools. Our proposal was very focused on innovative solutions which were developed out of these insights. By integrating below the line promotions and micro marketing with GSK's mass media campaigns, we demonstrated a true competitive edge.'

Context

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

Morocco is the only African country that is not currently a member of the African Union.

Region : Middle East And Africa

The papaya tree is known as "the medicinal tree" in some cultures because it's seeds and leaves have been used as ingredients in different medicines.

Sector : Pharmaceutical

Mindshare sites:
Close
Login:
Close