MindShare Entertainment and Unilever create new MTV mini-series.

27/03/2008

The Fresh Takes mini-series was created by Dove go fresh, aimed at giving women a fresh take on life in their twenties. The series was created and produced by MindShare Entertainment.

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Context

Over 7 million consumers use a Dove product every week.

Clients : Unilever

While branded content provides a great way to develop and maintain a brand image, it typically does little to give consumers a concrete reason to make a purchase.

Media : Branded Content

The Canadian holiday Boxing Day got its name from the custom of giving. Servants were given boxes which had money hidden inside them from their employers. The servants would have to break the box into pieces to get the money.

Region : North America

Ancient Egyptians used to think having facial hair was an indication of personal neglect.

Sector : Personal Care

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