MindShare excel at recent Digital Media Awards

28/11/2007

MindShare won 4 awards at the inaugural Digital Media Awards in Hong Kong.

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MindShare dominated the inaugural Digital Media Awards hosted in Hong Kong this month winning 4 trophies.  We won gold in the most heavily contested category, 'Best use of online' for MindShare Fulcrum's 'Gang of Girls' for Unilever.

MindShare also took bronze for best activation with 'Ford Excite China' .  Pond's 'Muddy Romance China' and 'Axe Vice Thailand' won for best digital campaigns.

tagged as:

Online Digital, Asia Pacific, Marketing and PR, Media

Context

Hue was the capital of Vietnam from the early 19th century until 1945 .It is the location of the Thien Mu pagoda, one of Vietnam's most famous pagodas (religious buildings).

Region : Asia Pacific

The Internet is roughly 35% English, 65% Non-English with the Chinese at 14%. Yet only 13% of world’s population, 812 million are Internet users as of Dec. ‘04. North America has the highest continental concentration with 70% of the people using the Internet.

Media : Online Digital

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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