Content creation gives brand edge in sports-led marketing

15/08/2007

Sean Jefferson, CEO MindShare Performance, Europe, shares his views and experiences.

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Sean Jefferson, CEO MindShare Performance, Europe, in an exclusive email interview to ET, shares his views and experiences on how the global sports & entertainment marketing landscape is changing.

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Europe, Media,

Context

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

The word "toast," meaning a wish of good health, started in ancient Rome, Italy. It was given the name when a piece of toasted bread was dropped into wine.

Region : Europe

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