Austria grabs 6th WebAd

29/06/2006

Proving they were at the top of their league once again, MindShare Austria celebrated, receiving their 6th WebAd at the IAB awards in June.

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Proving they were at the top of their league once again, MindShare Austria celebrated, receiving their 6th WebAd at the IAB awards in June.

2006 Austria WebAd award group photo The crème de la crème within the industry gathered together at the most prominent event in Austria which recognizes creativity within on-line advertising. MindShare took home an award in the category for 'Mix and Spendings' for the Lufthansa 'Spring Promotion' Campaign ".

The digital Advertising Market in Austria grows by 30% YOY. MindShare Austria is part of it. 3% of the ATL-Spendings are Digital (market 1%). Creative Use of Digital Media and Post-click-tracking lead to full success for the client." Christine Winter, Digital Director, MindShare Interaction Austria.

Context

Every year, Swedes celebrate Midsummer (Midsommar) on the twenty-third of June. On this longest day, in many parts of Sweden the sun never sets.

Region : Europe

A person’s online behaviour differs mostly, depending on their age.

Media : Online Digital

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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