Asian Brand Marketing Effectiveness Awards hands silver to MindShare India

29/06/2005

MindShare India won a silver award for most effective use of branded content for the Lux Orchid Queen campaign at the Asian Brand Marketing Effectiveness Awards.

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Context

By giving a consumer something for their time (e.g. an entertaining film) an advertiser is assured to keep a consumer’s attention while a message is delivered via branded content.

Media : Branded Content

Hue was the capital of Vietnam from the early 19th century until 1945 .It is the location of the Thien Mu pagoda, one of Vietnam's most famous pagodas (religious buildings).

Region : Asia Pacific

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

Ancient Egyptians used to think having facial hair was an indication of personal neglect.

Sector : Personal Care

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