A1 Grand Prix appoint MindShare Worldwide to handle European business

17/08/2006

The World Cup of motor sport, A1 Grand Prix has chosen MindShare Worldwide to lead their planning and buying business across 15 European markets.

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The World Cup of motor sport, A1 Grand Prix has chosen MindShare Worldwide to lead their planning and buying business across 15 European markets.

The win was secured without a pitch and MindShare will handle the business worth a reported worth a reported £8 million from our London headquarters. Sister agency JWT will work with MindShare to implement a communications strategy for the motor racing series. This is the first time A1 have appointed a media agency and is an opportunity to create immense brand awareness for them.

A1 Grand Prix car  

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