Mindshare, the global media network, together with a roster of best in class technology and data partners (see below), has created CORE - a first of its kind user-centric and open source data-driven marketing intelligence platform that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points in real-time.
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CORE enables marketers to mix their business intelligence (CRM, sales and supply chain) data with an integrated single source of marketing intelligence. This single source contains media channel spend and performance data; social data; paid and owned media audience data; in-stream data; third party (household expenditure / demographic / online behaviours, etc) data and real-time trading data. When mixed with the business intelligence, this reveals consumer actions and insight at a granular level, eradicating the guesswork, latency and siloed nature of marketing-spend decision making.
CORE’s single source data stream is created by bringing together all the media data and consumer insight capabilities of Mindshare and the leading global 3rd party data enhancement services (see below), to create an always-on data resource, which when mixed with brand held data, delivers actionable insights to marketers in real-time.
Having already proved itself in initial client testing CORE is now ready for deployment to Mindshare clients across the world.
Nick Emery, CEO, Mindshare Worldwide said: “We have invested heavily in developing CORE because we believe it is the future of marketing. We are bringing together state of the art technology providers to truly deliver real time business and media data. Everyone claims this with some empty dashboard, we are doing it. It’s a step change for our industry and I’m proud that we are leading the charge.”
Steve Plimsoll, CTO Mindshare Worldwide and CORE project leader said: “By leveraging insight and requirements from across Mindshare’s global network and client base in the design and the cherry picking the global best in class technology and data providers for the development we’ve been able to create an enviable solution that delivers institutional marketing intelligence across all aspects of the marketing ecosystem, be they above or below the line, product or consumer centric. Gone are the traditional data silos / black boxes and the need for complicated coding or middle men (IT) historically needed for marketing professionals to access or ask questions of the data. Data now truly is at their fingertips.”
CORE is powered by the following partners:
Cookie container tag and synching technology, including the provision of a unique “index cookie” for the solution
Core’s data management infrastructure, including, data integration, data quality, reference data management, data storage and operational data query
Audience intelligence (demographic, lifestyle and segmentation) data enhancement
Core end user interface for data visualisation, modelling, data mining and reporting
Exponential (Tribal Fusion)
Audience intelligence (online behaviour) data enhancement
Retail intelligence (basket contents, product interaction and consumer behaviour) data enhancement
Digital media performance (digital GRP) reporting using Nielsen Online Campaign Ratings and Nielsen Cross-Platform Campaign Ratings
Online and social digital video activity, including paid, viral sharing and derivative content intelligence
For further information please contact Greg Brooks at Mindshare Worldwide – firstname.lastname@example.org or +44 (0) 7826 869312