MindShare Germany wins Deutscher Mediapreis award

12/03/2008

The Nike T90 campaign was awarded 'Best Use of Media Strategy' at the Deutscher Mediapreis 2008; Germany's most recognised media award.

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The Nike T90 campaign was a 360 campaign using exciting, disruptive and interactive elements. Apart from traditional use of media with TV, print and online, Nike celebrated the launch of the T 90 shoe in a 900m2 city space in Berlin turned into an interactive practice court for football-obsessed teens.

Deutscher Mediapreis
  

Context

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Media : Mobile

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Sector : Sports

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Region : Europe

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Clients : Nike

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Sector : Media

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