Third wave of 3D launches in Australia

16/10/2007

In October, GroupM Australia launched the third wave of their proprietary research study, 3D.

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Get Inside your consumers minds. Understand your consumers with Australia's latest single source research study, conducted by GroupM.

3D is the most comprehensive single source study in Australia, covering:

1. Brand relationships
2. Social dynamics (based on attitudinal statements)
3. Media consumption in the context of total brand communications.

These three dimensions combine to create a powerful and unique strategic planning tool.

3D - MindShare proprietary research tool 3D has two major points of difference. The first is its inclusion of brand pyramids which are able to quantify the brand equity relationship consumers have with a range of brands. No other single source study in Australia is able to do this. Compared to GroupM's 3D study other syndicated products are "2D" because they include only brand usage, and not a brand equity model which diagnoses consumer brand relationships.

The other major advantage 3D offers is its ability to measure real time total brand communications via MindSet, our leading edge PDA based data collection technique.

For more information please contact Mary-Ellen Vincent on +61 2 9287 8446 or download some answers to FAQ's.

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