Local navigation

Interaction

Our global interactive marketing network

MindShare Interaction - our global interaction network It takes profound knowledge, incredible agility and a powerful crystal ball to keep up with the fast-evolving world of digital and direct media.

But while we operate across the full new media mix of online display advertising, search and mobile marketing, interactive OOH, DiTV and social media like blogs, content distribution and in-game advertising, we never advocate innovation for its own sake.

Instead, we offer it as part of a thorough integrated planning process, so we can promise our clients unprecedented return on their investment. MindShare Interaction's unparalleled media expertise allows us to support our activity with world class services in insights, ROI, communications planning and futures.

'Instead of talking about emerging media ... we 'Do' it - experiment, test and learn by applying emerging media solutions to our clients brands.'
John Montgomery, CEO, MindShare Interaction Worldwide

tagged as:

Branded Content, Communities, IPTV, Mobile, Online Digital, Technology, Interaction

Case studies

Rexteen creates a virtual sanctuary
Rexona launched its teen range 'Rexteen' and need to engage a target group with notoriously short attention spans. They partnered with Friendster to create a branded 'Room Makeover' widget.
Motorstorm
SPS wanted to raise awareness of its new rally racing game 'Motorstorm'. They integrated rear view and wing mirrors displaying scenes from the game into motorsport programmes in the exact place you would the real mirrors to be.
Knorr - Eat Colour
Knorr wanted to raise awareness about their range of health conscious, vibrant and natural soups. The advert appeared during a commercial break in colour....when all the other adverts appeared in black and white.

Feed

MindShare news

29/04/2008 Nike Zoom wins Campaign of the year at Venice Festival
27/03/2008 Unilever launches Sure Girl on Bebo
27/03/2008 MindShare Entertainment and Unilever create new MTV mini-series.
19/03/2008 Rexona widget debuts on friendster.com
13/03/2008 Media Trendy award for Samsung Monitors campaign
12/03/2008 MindShare Germany wins Deutscher Mediapreis award
10/03/2008 BBC.com announces advertising deal with Rolex
11/02/2008 In the Motherhood series 2 returns!
05/02/2008 Reinventing Advertising
11/01/2008 Mindshare Interaction awarded US Silver Agency of the Year
28/11/2007 MindShare excel at recent Digital Media Awards
28/10/2007 MindShare wins Media Week Award for Ford and Casino Royale
02/10/2007 MindShare appoints Joint CEO for MindShare Interaction EMEA
24/04/2007 MindShare develops Motherhood Webisodes
06/03/2007 Asians Keen on Ad-supported Content
16/02/2007 MindShare's insights on blogging in India
08/01/2007 Brave New World of Branded Utility
05/12/2006 Google set to beat TV in race for ad revenue
19/10/2006 MindShare hires its first Digital Chief Strategy Officer
29/06/2006 Austria grabs 6th WebAd
29/06/2005 Asian Brand Marketing Effectiveness Awards hands silver to MindShare India

Feed

In our opinion

Searching Questions
Arun Ghosh, MindShare ATG China writes in Biz China Update about the rise of the use of search engines from a consumer point of view and as a company marketing tool. Research by MindShare ATG has concluded that traditional media has a role to play in attracting initial consumer interest and driving the success of search.
Economic boom has complemented the advertising industry
The economic boom, new technologies and the maturing of the market are all contributing to new challenges for advertising companies in the region. International media houses such as Mindshare offer global standards of professionalism, but delivering the same is not as easy as it may seem. Elie Haber, Managing Director of Mindshare UAE, talks to Emirates Business about the challenges ahead for advertisers in the region.
Ready for Mobile Ads, TV to web shift not there yet
Margaret Clerkin, Managing Partner of digital arm MindShare Interaction talks to Silicon Alley Insider about mobile advertising versus web advertising.
What does 2008 hold for digital?
Norm Johnston, CEO MindShare Interaction EMEA comments on the opportunities that video on the web present and the demise of the '10k' spot. He also explores the threat that a potential crash could bring to the industry.
Do mobile phones signal the end for the internet?
Jamie Lord, MindShare Asia Pacific, wonders if the internet really is just a fad, as mobile internet takes off.
Korea: The World's Digital Nexus
Ashutosh Srivastava, MindShare Asia Pacific discusses the new media hybrids. 'Asia Pacific is familiar with new transitions cultural, political and economic. Now the region’s advertising and media planning industries are headed for a dizzy half decade boosted by economic and advertising growth.'
Making your media work
Advertisers need to focus their creative and media agencies on delivering their messages to the right customers through the right channels - rather than on staying within their agencies' comfort zone. Find out what Alan Wilson, Managing Director Advanced Techniques Group MindShare, and Tina Kaye, Freelance Strategic Planner, have to say on Media.
Social Networks are rewiring the concept of friendship
Simon Andrews comments on the new way people are making and keeping friends. 'We believe that the very concept of friendship is being rewired through social networks and whilst the major players in social networks (MySpace, Facebook, Bebo etc) favour the young right now we expect this phenomena to spread to other audiences – for example LinkedIn operates as a sort of social network for business people, with over 8 million users worldwide.'
In With The Mob
Aruna Natarajan, Planning Director, MindShare Shanghai writes about the power of the word of mouth in the digital age. The piece won a Merit award at the 2006 WPP Atticus Awards.
Advertisers losing out on big game potential
Jamie Lord, Director Marketing and Business Development, Asia Pacific writes to the Editor of Media Magazine about the gaming industry and the prediction that advertisers will start playing seriously within five years.
Internet reshapes role of media buyers
The Wall Street Journal talks to GroupM's Irwin Gotlieb about a proposal to open the ad sales marketplace.
Killer Content
David Lang, MindShare Entertainment comments on the need to keep up quickly with new media platforms in the branded entertainment world.

Feed

brightMINDS

Time to embrace mobile advertising
After a number of false starts mobile is shaping up as an exciting medium for advertising. Simon Andrews, MindShare's Digital Chief Strategy Officer, looks at why brands should embrace this new medium and how they can start to learn what works and what doesn't.
The Future of Branded Content
Technological advancements in communications have changed the landscape of the industry. Peter Tortorici looks at how brands must evolve their messages to create branded entertainment to stimulate and engage the latest generation of consumers.

Feed

Title	Relatedness score
News Nike Zoom wins Campaign of the year at Venice Festival tags: Nike, Mobile, Asia Pacific, Sports	1
In our opinion Social Networks are rewiring the concept of friendshiptags: Communities, Online Digital, Global, Media, Technology, Insights	3
News BBC.com announces advertising deal with Rolextags: Rolex, Online Digital, Europe, Luxury, Interaction	2
Case study Rexteen creates a virtual sanctuarytags: Communities, Online Digital, Asia Pacific	2
News Rexona widget debuts on friendster.comtags: Unilever, Communities, Online Digital, Asia Pacific, Interaction	3
In our opinion Ready for Mobile Ads, TV to web shift not there yettags: Mobile, Online Digital, TV, Media, Interaction	3
brightMINDSThe Future of Branded Contenttags: Branded Content, Technology, Insights	2
News Unilever launches Sure Girl on Bebotags: Unilever, Communities, Europe, Personal Care, Interaction, Performance	2
News Reinventing Advertisingtags: Branded Content, North America, Media	1
brightMINDSTime to embrace mobile advertisingtags: Mobile, Europe, Interaction	2
In our opinion What does 2008 hold for digital?tags: Mobile, Online Digital, Media, Interaction	3
News Mindshare Interaction awarded US Silver Agency of the Yeartags: Online Digital, North America, Media, Interaction	2
News In the Motherhood series 2 returns!tags: Branded Content, North America, Performance	1
Case study Knorr - Eat Colourtags: Unilever, Online Digital, TV, Europe, Food	1
Case study Everday Accountability tags: Mobile, Online Digital, North America, Telecoms, ATG	2

Login:

Site navigation

You are here

Local navigation

Interaction

Related links:

tagged as:

Case studies

MindShare news

29/04/2008 Nike Zoom wins Campaign of the year at Venice Festival

27/03/2008 Unilever launches Sure Girl on Bebo

27/03/2008 MindShare Entertainment and Unilever create new MTV mini-series.

19/03/2008 Rexona widget debuts on friendster.com

13/03/2008 Media Trendy award for Samsung Monitors campaign

12/03/2008 MindShare Germany wins Deutscher Mediapreis award

10/03/2008 BBC.com announces advertising deal with Rolex

11/02/2008 In the Motherhood series 2 returns!

05/02/2008 Reinventing Advertising

11/01/2008 Mindshare Interaction awarded US Silver Agency of the Year

28/11/2007 MindShare excel at recent Digital Media Awards

28/10/2007 MindShare wins Media Week Award for Ford and Casino Royale

02/10/2007 MindShare appoints Joint CEO for MindShare Interaction EMEA

24/04/2007 MindShare develops Motherhood Webisodes

06/03/2007 Asians Keen on Ad-supported Content

16/02/2007 MindShare's insights on blogging in India

08/01/2007 Brave New World of Branded Utility

05/12/2006 Google set to beat TV in race for ad revenue

19/10/2006 MindShare hires its first Digital Chief Strategy Officer

29/06/2006 Austria grabs 6th WebAd

29/06/2005 Asian Brand Marketing Effectiveness Awards hands silver to MindShare India

In our opinion

brightMINDS

Related articles

Site footer