Clients
70% of our business is centralised and multi-national. This is a selection of our globally
or regionally aligned clients:
Case studies
Confidence in banks was at an all time low; however public opinion research showed that the HSBC brand still remained resilient in the face of flailing competitors. HSBC Private Bank had the opportunity to leverage a strong brand position and communicate its ability to offer suitable alternative investment opportunities to customers.
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’.
Results were fantastic with the Scarlet TV range selling out in the Netherlands.
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!