Clients
70% of our business is centralised and multi-national. This is a selection of our globally or regionally aligned clients:
Case studies
Unilever was to launch a brand extension, a new Dove series called Fresh Touch, to a young female target group of W15-34. The new product had a fresh, youthful scent that the campaign was to centre around as much as possible. It was also essential that the communication was clearly distinguished from that of other Dove products.
Our mission was of course to create awareness around this launch despite advertising fatigue in the target group and the heavy competition in the beauty market. Our media solutions needed to entertain and involve!
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’.
Results were fantastic with the Scarlet TV range selling out in the Netherlands.
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!
Dove Go Fresh
LG Scarlet
Nike Human Race