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Clients

70% of our business is centralised and multi-national. This is a selection of our globally or regionally aligned clients:

LG Scarlet
The challenge was to launch a new LG TV ‘Scarlet’ in a cluttered and competitive category whilst ensuring international strategy was relevant to local Dutch audience. We opted for a classic tease and reveal strategy launching Scarlet as a ‘new TV series’ and not as a ‘new series of TVs’. Results were fantastic with the Scarlet TV range selling out in the Netherlands.
Nike Human Race
The challenge was to promote the Nike Human Race in Istanbul to a population that did not see running as part of their sporting culture. The solution involved creating a paid-for media partnership including traditional advertising spots on TV, in newspapers, in magazines, online and on mobile with out-of-home activity on 150 bridges in Istanbul. Results were astounding with over 30,000 people applying to take part!
Virgin Mobile - "Think Hatke" - "Think Differently"!
A “live” Bollywood film as a brand launch vehicle! In a market with significant mobile network players, a "Hatke" or "Different" approach was needed to launch Virgin Mobile and to cut through to the Indian Youth target. Research revealed that the Indian Youth has a fascination for Bollywood and celebrities. The team in India planned the launch around the world's first “live shoot and broadcast” of a Bollywood flick!

Title	Relatedness score
Case study Nike Human Racetags: Nike, Online Digital, Outdoor, Print, Sports Marketing, TV, Europe, Sports	0
In our opinion Predictions for 2010tags: Global	0
News Mindshare India remains unchallenged Media Agency of the Year tags: Asia Pacific	0
News Mindshare Philippines takes Media Agency of the Year title for fourth consecutive year tags:	0
In our opinion Searching for revenue - Twitter allows advertisingtags: Headquarters	0
News Mindshare hires 2009 Face to Watch for New Business Roletags: Europe	0
News Mindshare highly commended at annual M&M Awards in London tags:	0
In our opinion Foursquare: Phenomenon or Fadtags:	0
News The Scout Network Blog - observations from the front line of popular culturetags: Global	0
News Waking the Giant - New book addresses the changed business world post-recessiontags:	0
News Mindshare China awarded the highest honour in annual WPPED Cream awards by winning the “Crème de la Crème” media awardtags: Unilever, Branded Content, Asia Pacific	0
News Mindshare Blog - Musings on the ever changing media worldtags: Global	0
In our opinion Product Placement - A change but not a revolutiontags: Headquarters, Invention	0

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