Marketing data at your fingertips

Motorola wanted to ensure smooth knowledge transfer across their business. They employed MindShare ATG to build a knowledge management system to hasten and improve information sharing and feed decision making through-out their business.

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Motorola

Destination

Motorola wanted to ensure smooth transfer of knowledge across their business enabling them to use their data every day to support fact based decision making. Speed to insight was key in this process to ensure that their decisions kept pace with the fast moving market

As a result Motorola employed ATG to build a knowledge management system to hasten and improve information sharing and feed decision making through-out their business.

Design & Delivery

We worked alongside their marketing team to develop a bespoke on-line data mart to meet their needs. Bringing all parts of the business closer together through data sharing.

100+ individual data sources feed the system globally and are updated on a quarterly basis. Through the power of the internet, this application is accessible anywhere and anytime, helping drive decisions, leading to more efficient and effective deployment of funds worldwide.

Results

  • Information sharing led to the marketing and pricing teams co-ordinating their activity and increasing the effectiveness of TV advertising by 10+%
  • Motorola now has an up-to date, comprehensive view of its global enterprise to aid informed decision making

tagged as:

Motorola,

Context

The radios used by the California Highway Patrol officers in the television series CHiPs were Motorolas. They were seen most prominently on the motorcycle units of the show's main characters, Officers Jon Baker and Frank Poncherello.

Clients : Motorola

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