Culture Vulture is a quarterly trends series from Mindshare that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.
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Culture Vulture defines the anchors, drivers, trends and manifestations behind a certain cultural phenomenon to provide a wide array of thought-starters for targeted communication strategies, brand positioning, services, packaging and product development studies.
The second edition of Culture Vulture for 2012 seeks to explore and understand the real definition of beauty and how it has always been up for debate. But no matter whether perceptions about it are focused on aesthetics or characteristics, the concept of beauty provides a perceptual experience of pleasure that everyone aspires to revel in.
Get our FREE iPad app from iTunes for an overview on the real definition of beauty and whether perceptions about it are focused on aesthetics or characteristics, with studies identifying 15 ‘cultural dynamics’ – patterns in social behaviors and attitudes that capture the prevailing spirit of the times. Don’t have an iPad? Then download the PDF instead.
Click here to watch videos from our first edition showcasing the different types of youth entrepreneurs around the world.
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Culture Vulture is powered by Mindshare, a global media and marketing services network. Its network consists of 113 offices in 82 countries throughout the North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.