GroupM and Unilever Push For Better Online Ad Viewability
October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.
GroupM and Unilever are demanding four core things to be guaranteed:
- that ad players are 100% in view on websites where they are being shown
- that at least 50% of the video must be played when in view
- that the video player's sound must be turned on throughout viewing
- that the user must press 'play' instead of it being an auto-start
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA).
The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation.
Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.