The subject of the ‘Dislike’ button was raised during a question and answer session at Facebook’s Menlo Park, California headquarters, where it was announced that the button was “very close” to the user testing stage. The development of a ‘Dislike’ button represents the second official attempt to quantify an emotion on the platform
We are delighted that Mindshare Ireland has been voted by our global peers as Digital Nation Office of the Month. This is recognition for our continued efforts to ensure full digital integration within our organisation and for the push we are giving emerging technologies and innovation.
With over 2.2 million tuning in at some point over the weekend and the Ireland vs. Canada game garnering an audience of 586,000 with a 60.7% share of viewing, it’s safe to say we have witnessed an explosive opening weekend to the Rugby World Cup
The current code was launched in 2007, and this update is to ensure that the self-regulatory code reflects the changes in digital media marketing communications as well as covering additional particular categories of product that require their own set of regulations. It was launched by Alex White TD, (Minister for communications.
At their developer’s conference on Monday, Apple was the latest company to reveal they were giving users the option to block ads on iPhones and iPads as part of the new iOS9 operating system upgrade. This was not announced on stage, but in the documentation they released to developers after the event.
Direct Response driven advertisers have long embraced the idea of programmatic buying but it's a very new space for advertisers who have more brand driven targets. The use of technology in buying has many benefits for our clients and we explore why more should be embracing this.
On September 9th 2015, Apple held a special event in the Bill Graham Auditorium in San Francisco and the world watched. It was a product lead spectacle as Apple announced new developments through their range. Mindshare have identified three key themes coming out of the conference and how these will benefit consumers.
The first half of 2015 has been a solid year for Out of Home (OOH) advertising with expenditure growing 4% (€1.8m) year on year, Jan-Jun 2014. To add to this we have seen increased opportunities becoming available in OOH, particularly in the digital space.
The lack of fanfare surrounding the latest Joint National Readership Survey (JNRS) was potentially more interesting than some of the findings. The printed press community find themselves in a concerning situation, where even for the winners there really was not much to shout about.
GroupM is delighted to announce that it has entered into an exclusive partnership with iReach Insights (iReach), one of Ireland’s leading full service market research agencies.
According to an article in Forbes Magazine, Facebook has crunched the numbers on our use of “Lols”, “Hahas”, “Hehes” and smiley face emojis. About 15% of Facebook users included some form of electronic laughter or e-laughter during the past week.
Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash. In addition, Firefox (which accounts for 10% of browsers) will now also block all Flash activity as a default.
Personally I cannot wait for the festival, as I have been fortunate enough to be selected as an escort to the Roses for the week, with sponsorship coming from Mindshare. But why should your brands be taking a closer look at one of Ireland’s most iconic events?
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