Is Virtual Reality Finally Becoming Mainstream?

Is Virtual Reality Finally Becoming Mainstream?

News | Posted 6th December 2017

Virtual Reality is an ever-growing phenomenon. Over the course of 2017, there have been numerous, and quite notable, uses of VR. Previously catered for by heavy tech budgets, with Facebook finally launching Oculus Go, this is potentially the first step to making VR more main stream.  In an increasingly hectic world the idea of escaping the...

Sexist Short Circuit

Sexist Short Circuit

News | Posted 4th December 2017

Featured in the November 2017 issue of marketing.ie, Eimear McGrath asks if technology is further fuelling gender imbalance?

The Dark Side of Facebook

The Dark Side of Facebook

News | Posted 21st November 2017

During the 2016 US Election as many as 126 million American Facebook users may have seen content uploaded by Russia-based operatives. The pages promoting the posts were largely fake accounts, created to spread misinformation to meddle in the election. The ads were pushed out were via ‘dark posts’ - which are not as evil as they sound. While the...

Mobile And Video - The Brand Opportunity

Mobile And Video - The Brand Opportunity

News | Posted 3rd November 2017

Following the inaugural IAB digital conference on mobile and video, MoVi 2017, Jane Ahlstrom delves into the key findings from the day from Nielsen, Wavemaker and Facebook.

Bring Back The Magic

Bring Back The Magic

News | Posted 25th October 2017

Has the magic of retail disappeared? Are our instore experiences living up to expectation? As a result of cultural changes over the past decade, we look at how retailers can maximise experiences for shoppers.

Advertising Theory: Translating into Practice

Advertising Theory: Translating into Practice

News | Posted 18th October 2017

We often say media is both an art and a science - we need to use the data (TGI, DILO, econometrics) to understand where messages need to appear and an art (culture relevance/consumer knowledge) to understand the motivators of our target audience. We have always worked to blend the data with the consumer truth to create meaningful campaigns. ...

Video Eats The World!

Video Eats The World!

News | Posted 10th October 2017

Predicting the future is never easy and no more so than in the world of media where technology has and continues to drive seismic shifts in how media is consumed.  Mindshare Futures, our emerging media and technology research programme based in London, specialises in future trends and has very recently released a report looking at the future of...

TV – Why Wouldn’t It Be Part Of Your Plan?

TV – Why Wouldn’t It Be Part Of Your Plan?

News | Posted 5th October 2017

It’s time to get communications planning done for 2018, which means it’s time for another round of questions about TV and its place on a plan. We address some of the most commonly asked questions about TV today.

Apple Safari And Intelligent Tracking Prevention

Apple Safari And Intelligent Tracking Prevention

News | Posted 29th September 2017

As of 25 September 2017, Apple is limiting ad tracking on its Safari browser by replacing user cookie preferences with a set of Apple-controlled standards. The feature, called Intelligent Tracking Prevention, limits how advertisers and websites can track users by putting in place a 24-hour limit on ad tracking. We look at the implications.

Expect Your Face To Be Counted

Expect Your Face To Be Counted

News | Posted 18th September 2017

Facial recognition is on the brink of becoming mainstream with the news Apple’s new iPhone X is equipped with facial recognition technology that unlocks the phone. Even if you wear glasses or grow a beard it will recognise you. The technology has become incredibly good at recognising facial features. If we look to China, a face is the security...

The Rise Of Utility Marketing

The Rise Of Utility Marketing

News | Posted 14th September 2017

Credit: https://twitter.com/NationalLottery While I may have spent most my professional career, to-date, working for a utility, the idea of Utility Marketing is not something that's the exclusive domain of actual utilities. Utility Marketing may in fact feel alien to utilities who may not be overly comfortable with giving away their utility...

A Lidl Lesson In Simplicity

A Lidl Lesson In Simplicity

News | Posted 12th September 2017

The continuing expansion plans of both Lidl and Aldi have been in the news recently. Lidl MD John Paul Scally spoke of his company’s ambition to have a Lidl store in close proximity to everyone in the country, requiring about 200 stores versus their current 152.

Every Rose Has Its Thorn

Every Rose Has Its Thorn

News | Posted 31st August 2017

The results are in and viewership has been counted. Whether you admit to watching or not, you’ll certainly have heard or seen something about this contest in the last couple of weeks. The winner of this year’s Rose of Tralee was from a county that's never won before; Jennifer Byrne from Offaly was crowned the 2017 Rose. Over 562,000 people...

Recommended Read: Shopping Around The Clock

Recommended Read: Shopping Around The Clock

News | Posted 24th August 2017

US shopper marketing investment is showing significant moves to digital (esp. mobile and social); crucially however these moves have not yielded results. The linked article from Chief Marketer showcases the work of Kotex and Sun Products in delivering results with new strategies.

Is Data Killing Creativity?

Is Data Killing Creativity?

News | Posted 18th August 2017

The world of advertising is ever evolving. What was once the king format is now tomorrow’s afterthought.  Remember the days your creative was strong, your message would stand out from the crowd and get 90% reach?  For better or worse, it is no longer good enough to just have an effective copy and buying a heavy weight TV plan. We now need to...

Are You Still Watching?

Are You Still Watching?

News | Posted 16th August 2017

Social media giant Facebook is mounting its first direct hit to YouTube, giving it a run for its money with its latest offering ‘Watch’, a feature which allows users to watch TV shows in app. The launch of this new dedicated video channel is positioning itself in direct competition against YouTube, Netflix and TV networks. What is unique about...

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