There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!
With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?
According to the countdown on the official Eurovision Song Contest website it is only 15 days and 10 hours until the big event! Last year an average of 397,000 adults tuned in to watch the contest with an average of 11.6 Ads TVRs. The viewing on the night peaked at 529,000 adults and 15.52 TVRs. The Eurovision Song Contest will take place in...
Nielsen Addynamix have now released the full Q1 TV spend data for the marketplace. While full market media spend data won’t be out until next week this does give us an indication of how the marketplace has performed for the quarter versus the same period in 2014. Overall TV spend was reported as being up by 5% YOY bringing us to a total figure...
From Falling Over The Dog In A Race To Be Caller No.10 - To Simply Sending A Tweet - How Our Interaction With Radio Stations Has Changed
Interacting with a radio show has certainly changed over the years. Long gone are the days when you had to be the 10th caller or the 9th texter to win a prize or the only way to get your favourite song played on air was to call or text. Now with the abundance of connected devices and social platforms, being part of the show has never been so...
The new JNLR report shows us that 84% of the Irish population are tuning in on a daily basis, listening for approximately 4.2 hours per day. Some interesting facts taken from the latest survey tell us that 16% of listeners have interacted with a radio station in some way, i.e. through Facebook, texts etc.
TV3 confirmed today that they have secured the Irish rights to Big Brother, as well as spin off shows Celebrity Big Brother and Big Brother’s Little Brother. Big Brother, hosted by Emma Willis, will air daily for 13 weeks over the summer on TV3, while Big Brother’s Little Brother will follow on 3e.
From the 21st of April, Google is making changes to how it ranks websites on mobile. In general, these are positive changes, as it will encourage website owners to optimise their websites for mobile traffic, a hugely important source of traffic in 2015.
In the Mindshare office today we are running a speed-dating event where every single one of our planners will meet a wide spectrum of digital publishers, technologists and sales houses over the course of half a day
Lynda McQuaid has been appointed by TV3 Group as its next Director of Content, to replace Jeff Ford who is returning to the UK. Lynda will take up the position from April.
This week has been a countdown to International Women’s Day on 8th March. Globally events have been taking place to celebrate achievements, recognise leadership and to reiterate the call for greater equality, to #makeithappen.
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