The lack of fanfare surrounding the latest Joint National Readership Survey (JNRS) was potentially more interesting than some of the findings. The printed press community find themselves in a concerning situation, where even for the winners there really was not much to shout about.
GroupM is delighted to announce that it has entered into an exclusive partnership with iReach Insights (iReach), one of Ireland’s leading full service market research agencies.
According to an article in Forbes Magazine, Facebook has crunched the numbers on our use of “Lols”, “Hahas”, “Hehes” and smiley face emojis. About 15% of Facebook users included some form of electronic laughter or e-laughter during the past week.
Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash. In addition, Firefox (which accounts for 10% of browsers) will now also block all Flash activity as a default.
Personally I cannot wait for the festival, as I have been fortunate enough to be selected as an escort to the Roses for the week, with sponsorship coming from Mindshare. But why should your brands be taking a closer look at one of Ireland’s most iconic events?
The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication
Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.
Last week it was announced that Dick Costolo, the Chief Executive Officer of Twitter, was stepping down from his role with almost immediate effect. The board named Jack Dorsey (one of the co-founders of Twitter) as the interim CEO, and announced that it was planning to launch an immediate search for a successor to Costolo
There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!
With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?
Showing 1 - 16 of 153 results