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How Flow Can You Go

How Flow Can You Go

News | Posted 21st May 2015

The SHIFT 2015 research project aimed to understand the key consumer motivations for wearable technologies and the opportunities they present for brands and advertisers.

Yes Or No – Should Brands Get Involved In Public Debate?

Yes Or No – Should Brands Get Involved In Public Debate?

News | Posted 21st May 2015

With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?

The Countdown To The Eurovision Is On

The Countdown To The Eurovision Is On

News | Posted 8th May 2015

According to the countdown on the official Eurovision Song Contest website it is only 15 days and 10 hours until the big event! Last year an average of 397,000 adults tuned in to watch the contest with an average of 11.6 Ads TVRs. The viewing on the night peaked at 529,000 adults and 15.52 TVRs. The Eurovision Song Contest will take place in...

Q1 TV Spend – Who’s Moving In The Market

Q1 TV Spend – Who’s Moving In The Market

News | Posted 7th May 2015

Nielsen Addynamix have now released the full Q1 TV spend data for the marketplace. While full market media spend data won’t be out until next week this does give us an indication of how the marketplace has performed for the quarter versus the same period in 2014. Overall TV spend was reported as being up by 5% YOY bringing us to a total figure...

From Falling Over The Dog In A Race To Be Caller No.10 - To Simply Sending A Tweet - How Our Interaction With Radio Stations Has Changed

From Falling Over The Dog In A Race To Be Caller No.10 -...

News | Posted 1st May 2015

Interacting with a radio show has certainly changed over the years. Long gone are the days when you had to be the 10th caller or the 9th texter to win a prize or the only way to get your favourite song played on air was to call or text. Now with the abundance of connected devices and social platforms, being part of the show has never been so...

April JNLR Results Are Out

April JNLR Results Are Out

News | Posted 30th April 2015

The new JNLR report shows us that 84% of the Irish population are tuning in on a daily basis, listening for approximately 4.2 hours per day. Some interesting facts taken from the latest survey tell us that 16% of listeners have interacted with a radio station in some way, i.e. through Facebook, texts etc.

Big Brother back on Irish TV this summer

Big Brother back on Irish TV this summer

News | Posted 27th April 2015

TV3 confirmed today that they have secured the Irish rights to Big Brother, as well as spin off shows Celebrity Big Brother and Big Brother’s Little Brother. Big Brother, hosted by Emma Willis, will air daily for 13 weeks over the summer on TV3, while Big Brother’s Little Brother will follow on 3e.

Calling All Foodies…

Calling All Foodies…

News | Posted 22nd April 2015

What caught my attention this month was Thomas Hobbs of marketingweek.com highlighted a recent study by the UK creative agency Haygarth that food brands are failing to appeal to Millennials

The Day Google Changes How It Ranks Websites On Mobile Has Arrived

The Day Google Changes How It Ranks Websites On Mobile...

News | Posted 21st April 2015

From the 21st of April, Google is making changes to how it ranks websites on mobile. In general, these are positive changes, as it will encourage website owners to optimise their websites for mobile traffic, a hugely important source of traffic in 2015.

Ditching The “Digital”, Embracing Integration

Ditching The “Digital”, Embracing Integration

News | Posted 15th April 2015

In the Mindshare office today we are running a speed-dating event where every single one of our planners will meet a wide spectrum of digital publishers, technologists and sales houses over the course of half a day

You’d be a fool not to…

You’d be a fool not to…

News | Posted 2nd April 2015

Over the years advertisers have adapted their messaging to certain occasions such as Valentine’s Day, Easter etc. to give their brands cut-through from advertising clutter. April Fool’s Day being no exception.

TV3 Group Appoints Lynda McQuaid As Director Of Content

TV3 Group Appoints Lynda McQuaid As Director Of Content

News | Posted 23rd March 2015

Lynda McQuaid has been appointed by TV3 Group as its next Director of Content, to replace Jeff Ford who is returning to the UK. Lynda will take up the position from April.

The Roulette Wheel That Is Social Media

The Roulette Wheel That Is Social Media

News | Posted 19th March 2015

Starbucks recently tried to claim some moral high ground with a Social Media campaign aimed at raising awareness of race inequality. Let’s just say it had some interesting results!

To See Or Not To See

To See Or Not To See

News | Posted 6th March 2015

The IAB Ireland panel on viewability was held in Dublin last week and although I was unable to attend, this hot topic has thrown up a lot of debate over the past few years.

Stand Up (Advertising) Women, And Men!

Stand Up (Advertising) Women, And Men!

News | Posted 6th March 2015

This week has been a countdown to International Women’s Day on 8th March. Globally events have been taking place to celebrate achievements, recognise leadership and to reiterate the call for greater equality, to #makeithappen.

Who Are The 17% That Use No Social Media?

Who Are The 17% That Use No Social Media?

News | Posted 4th March 2015

In a world engulfed by selfies, self-expression, differentiating ourselves while at the same time striving to fit in, trying to be healthier, and more environmentally conscious while certainly not doing it on the QT. A key enabler for my aforementioned consumer trends is certainly social media. We have become obsessed with constant expression be it

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