Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.
Recent news headlines have highlighted the use of Facebook Live to stream images from the Battle for Mosul. This has been an eye opening insight into the brutality and shocking nature of war but also an interesting development in the ability for Facebook users to capture and share such events, unedited in real time.
In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.
What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a deal on Saturday to acquire Time Warner in what is being called the landmark acquisition of 2016.
Scrolling through Facebook a couple of weeks back I saw a post from a festive-loving friend: “Only 10 Mondays until Christmas!”. I was busy and I blithely dismissed it, until today…and now there are only eight Mondays until Christmas. Despite being in an industry that requires us to plan months ahead of real time (we talk about going back to...
We often talk in Irish media presentations about the unique place Radio holds in the hearts & minds of consumers here. For numerous reasons including our culture, long commuting times and all round love of a good chat radio listenership is stronger in Ireland than all other European countries with the exception of Germany**.
Podcasts have been around since 2000 but were consumed by a niche audience. Fast forward to 2016 and it’s mainstream- it’s consumed by 382,000 of today’s mobile and audio-literate audience. (Source TGI) The primary device for listening is desktop /laptop with the smartphone a close second. (Source:The 7 stars and DAX)
Advertising is Dead, Long Live Advertising was the theme given to agencies for this year’s annual IMJ Agency Issue. It immediately had me dusting off Tom Himpe’s 2006 book of the same name to give me some insight on the shifts in advertising that have taken place in the past ten years.
According to Mindshare Mindreader study, 91% of the global internet population has a daily interaction with some kind of screen; in Ireland that figure stands at 92%.
News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.
Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.
Eyeo (owners of Adblock Plus) announced last week at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.
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