Blog

2017: Predicting the Increasingly Unpredictable

2017: Predicting the Increasingly Unpredictable

News | Posted 28th November 2016

Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.

Quarterly Earnings Q3 2016

Quarterly Earnings Q3 2016

News | Posted 18th November 2016

The Q3 quarterly earnings reports are all in reflecting good fortune for most with the notable exception of Twitter. Here’s a quick overview of the results except Verizon (AOL, soon Yahoo) who will only take full shape next year.

Facebook Live And Dangerous

Facebook Live And Dangerous

News | Posted 3rd November 2016

Recent news headlines have highlighted the use of Facebook Live to stream images from the Battle for Mosul. This has been an eye opening insight into the brutality and shocking nature of war but also an interesting development in the ability for Facebook users to capture and share such events, unedited in real time.

Influencing The Influencers…

Influencing The Influencers…

News | Posted 1st November 2016

Please don’t worry this isn’t another well versed blog on the pros and cons of using bloggers across campaigns.

Google Click To Message

Google Click To Message

News | Posted 1st November 2016

In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.

AT&T And Time Warner Deal

AT&T And Time Warner Deal

News | Posted 1st November 2016

What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a deal on Saturday to acquire Time Warner in what is being called the landmark acquisition of 2016.

So Why Does Christmas Begin More Than Ten Mondays Beforehand?

So Why Does Christmas Begin More Than Ten Mondays...

News | Posted 25th October 2016

Scrolling through Facebook a couple of weeks back I saw a post from a festive-loving friend: “Only 10 Mondays until Christmas!”. I was busy and I blithely dismissed it, until today…and now there are only eight Mondays until Christmas. Despite being in an industry that requires us to plan months ahead of real time (we talk about going back to...

“Rock'n, Rock'n'Roll Radio Let's Go“*

“Rock'n, Rock'n'Roll Radio Let's Go“*

News | Posted 24th October 2016

We often talk in Irish media presentations about the unique place Radio holds in the hearts & minds of consumers here. For numerous reasons including our culture, long commuting times and all round love of a good chat radio listenership is stronger in Ireland than all other European countries with the exception of Germany**.

Is It The Year Of Podcasts?

Is It The Year Of Podcasts?

News | Posted 19th October 2016

Podcasts have been around since 2000 but were consumed by a niche audience. Fast forward to 2016 and it’s mainstream- it’s consumed by 382,000 of today’s mobile and audio-literate audience. (Source TGI) The primary device for listening is desktop /laptop with the smartphone a close second. (Source:The 7 stars and DAX)

Advertising Is Dead, Long Live Advertising

Advertising Is Dead, Long Live Advertising

News | Posted 18th October 2016

Advertising is Dead, Long Live Advertising was the theme given to agencies for this year’s annual IMJ Agency Issue. It immediately had me dusting off Tom Himpe’s 2006 book of the same name to give me some insight on the shifts in advertising that have taken place in the past ten years.

Screen Supremacy – Seven Trends From Culture Vulture

Screen Supremacy – Seven Trends From Culture Vulture

News | Posted 14th October 2016

According to Mindshare Mindreader study, 91% of the global internet population has a daily interaction with some kind of screen; in Ireland that figure stands at 92%.

Having Your Kale And Eating It;

Having Your Kale And Eating It;

News | Posted 14th October 2016

How Food And Drink Brands Need To Meet The Demands Of Consumers Who Want it All – Products That Are Premium But Also Portable, And Healthy But Also Hasty

Building Your Brand Through Customer Service In The Age Of Digital.

Building Your Brand Through Customer Service In The Age...

News | Posted 20th September 2016

News of the Apple tax ruling has been dominating social media feeds across the globe since the story broke. Today news travels fast. Everyday brands have the potential to go global in a second – all it takes is one single message from one single customer and your brand is suddenly a star across all borders.

iPhone 7

iPhone 7

News | Posted 20th September 2016

Earlier this month, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

Facebook launches Lifestage

Facebook launches Lifestage

News | Posted 20th September 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

Adblock Plus selling ads

Adblock Plus selling ads

News | Posted 20th September 2016

Eyeo (owners of Adblock Plus) announced last week at DMEXCO that they will launch an Ad Exchange called the Acceptable Ad Platform, where they will continue to serve ads to users who have blocked ads as long as they meet “acceptable” criteria set by AdBlock Plus.

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