Blog

New Year, Not So New Leader In The Radio Market.

New Year, Not So New Leader In The Radio Market.

News | Posted 4th February 2016

JNLR day is upon us and what have we learned? The public loves radio with 83% of the Irish population (3.1 million) tuning in on a daily basis. This is year on year growth on 82% in 2014. It could be argued that this is due to radio being more accessible via mobile and digitally via TV & Desktop.

Be Like Bill – The Stick Figured Meme That Has Taken Over Our Social Media Feeds

Be Like Bill – The Stick Figured Meme That Has Taken Over...

News | Posted 27th January 2016

Some like it some don’t, some partake, some observe, but one thing is for sure a lot of people are now expressing their dislike for the excessive use of a stick figured meme named Bill.

What's Your Top Media Moment Of 2015?

What's Your Top Media Moment Of 2015?

News | Posted 22nd December 2015

WHAT’S YOUR TOP MEDIA MOMENT OF 2015? It’s that time of year when we reflect on events and make endless lists to rank how everything and everyone fared… and why should we be any different? We decided to ask our Mindshare colleagues what their top media moments of 2015 were, of course Like any good poll we voted for some of our own!

BBC Experiments With "Smart Shows"

BBC Experiments With "Smart Shows"

News | Posted 11th December 2015

here have seem to have been arguments flying around the industry for years that TV is somewhat of a dying platform. While I can see many of the arguments for this are based on sound data across TAM/BARB it is evident that there are still content producers out there who see Audio Visual (namely TV) as a real area for continued advancement

Sally O’Brien And The Way We Won’t Look At Her!

Sally O’Brien And The Way We Won’t Look At Her!

News | Posted 11th December 2015

Alcohol brand’s creative wings and broadcast presence look set to be clipped giving the industry a new challenge to be seen and heard. Alcohol advertising has long been under scrutiny in Ireland as various governments have attempted to bring about societal behaviour change in relation to excessive alcohol consumption. The Minister for Health,...

TV Is Not Dead

TV Is Not Dead

News | Posted 11th December 2015

This week the Irish Independent released an article entitled Ireland is moving away from live TV, but no one will admit it. Many parts of the article are without context to current trended figures and TAM Ireland has released a statement to clarify / correct some of the details within the article.

How To Stand Out Amongst The Christmas Clutter

How To Stand Out Amongst The Christmas Clutter

News | Posted 24th November 2015

As Christmas fast approaches most are now beginning to fully embrace the Christmas season, but for all of us in media land Christmas is almost over. Well, we have completed our insights studies, planning sessions and booked in our campaigns for one of the busiest periods of the year.

Do Your Parents Know What You Do For A Living?

Do Your Parents Know What You Do For A Living?

News | Posted 20th November 2015

World TV Day is upon us. We Irish love our TV; watching an average of 3 hours 27 mins of TV every day. That’s 23 minutes more than 10 years ago!

Live From The Web Summit Day 3 - Social & The Superstar

Live From The Web Summit Day 3 - Social & The Superstar

News | Posted 5th November 2015

Brian O'Driscoll and Rio Ferdinand had the following learnings to share with the crowd today at Web Summit and we think that they're just as important for any brands’ social media teams to learn from. (1) Let your brand personality shine through Other people may question you, but social media presents you with the opportunity to come...

Live From The Web Summit Day 3 - Web Summit Search

Live From The Web Summit Day 3 - Web Summit Search

News | Posted 5th November 2015

If Google searches are a good indicator of popularity it looks like the Web Summit is more popular than ever. According to Google trends the term

Live From The Web Summit Day 3 - Should We Be Happy With Three Seconds

Live From The Web Summit Day 3 - Should We Be Happy With...

News | Posted 5th November 2015

Jim Edwards of Business Insider discussed some of the burning issues that are facing our industry with Sean MacDonald, Chief Digital Officer McCann.

Live From The Web Summit Day 3 - Targeted Ad Tech Saving The TV Market?

Live From The Web Summit Day 3 - Targeted Ad Tech Saving...

News | Posted 5th November 2015

Yesterday we heard from Spencer Weiss of Wired on TV in a Digital Age and how content providers need to learn to fully commercialise top shows and talent.  Today was the turn of Jamie West the Deputy MD of Sky Media on how Targeted Ad Tech is saving the TV ad market. We heard how no media has changed advertising like TV by improving customer...

Live From The Web Summit Day 3 - What Will Drive Adoption Of Home Automation?

Live From The Web Summit Day 3 - What Will Drive Adoption...

News | Posted 5th November 2015

Why would we introduce automation to our homes? Mass awareness of the value it delivers is cited as the single biggest obstacle. People need to understand why they would use a connected device in the home - this will then mitigate the additional price tag.

Live From The Web Summit Day 2 - Visual Is The New Text

Live From The Web Summit Day 2 - Visual Is The New Text

News | Posted 4th November 2015

Facebook had one clear message this morning at the Web Summit… visual is the new social as is evidenced by both their platforms, Facebook and Instagram.

Live From The Web Summit Day 2 - On Demand In Demand

Live From The Web Summit Day 2 - On Demand In Demand

News | Posted 4th November 2015

In the media industry we have seen first hand the movement of TV & video to being ‘on demand’, giving consumers the ability to access content when they want and where they want. But how has ‘on demand’ influenced other facets of life? This morning the centre stage was the setting for a great discussion amongst the CEO/Founders of Deliveroo,...

Live From The Web Summit Day 2 - Advertising Made Personal

Live From The Web Summit Day 2 - Advertising Made Personal

News | Posted 4th November 2015

Andy O’Donoghue chaired an interesting talk on the Enterprise stage today about the increasing ability to make advertising personal.

Showing 1 - 16 of 189 results