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Yahoo Acquisition

Yahoo Acquisition

News | Posted 26th July 2016

After months of speculation Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago.

UTV Ireland: Shut Down And Reboot

UTV Ireland: Shut Down And Reboot

News | Posted 19th July 2016

UTV Ireland has been bought by Virgin Media from ITV plc for €10m. This deal brings UTV Ireland and TV3 under the same ownership – effectively giving TV3 control of the station. Along with this, Virgin Media’s agreement with ITV will also include a 10 year supply deal for ITV produced programming, such as Coronation Street and Emmerdale.

Twitter – Emoji Targeting and Stickers!

Twitter – Emoji Targeting and Stickers!

News | Posted 8th July 2016

Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.

Brands In A Connected Word, A Marketing Society Talk

Brands In A Connected Word, A Marketing Society Talk

News | Posted 1st July 2016

As we move into the digital world, it’s important we learn how to take brands on that journey. On 16th June, the Marketing Society held an inspirational talk on “Brand Building in a Connected World” This was led by three influential women in the industry;

Cannes 2016

Cannes 2016

News | Posted 29th June 2016

The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our

Change Is Afoot

Change Is Afoot

News | Posted 28th June 2016

Change is afoot in Today FM with the announcement of two big names joining their weekend schedule, namely Hector and Danny O’Reilly from the Coronas.

Deal Or No Deal?

Deal Or No Deal?

News | Posted 28th June 2016

As the wave of Brexit becomes ripples that affect our neighbours (& us) for years to come, talk now turns to the deals that need to be struck. Deals by their very nature are an exchange of one thing of value for another, with both sides inevitably making a compromise.

Broadcasting Charge Is Laid To Rest After 5 Years, 2 Governments And 3 Ministers For Communications

Broadcasting Charge Is Laid To Rest After 5 Years, 2...

News | Posted 28th June 2016

Earlier this month Minister for Communications, Denis Naughten announced the proposed replacement of the TV licence was to be scrapped. It didn’t come as any surprise the government backed down on this given the revolt to water charges.

Amazon Fresh

Amazon Fresh

News | Posted 27th June 2016

Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh. It will provide one-hour time slot grocery deliveries between 7am and 11pm, seven days a week to Amazon Prime members (£79.99 subscription). After operating in the West and East coast of America since 2007, Amazon has now opened its service to London.

Snapchat: Youth Through A Lense

Snapchat: Youth Through A Lense

News | Posted 24th June 2016

Recent news headlines have declared Snapchat’s latest valuation to be in the vicinity of $20bn. That rate of growth is staggering especially when you consider that Snapchat held firm in refusing initial offers to be bought out by Facebook at the end of 2013 for $3bn (which would have earned co-founders Evan Spiegel and Bobby Murphy $750m each!)....

SCHOOLS OUT!

SCHOOLS OUT!

News | Posted 17th June 2016

In recent weeks Dublin’s famous Viking splash tour has been the envy of many of us in the Christchurch office as we hear delighted children embarking on their school tour across the city. Their screams of delight having us yearning to be that young again!

FACEBOOK UPDATED THE NEWS FEED (SORT OF)

FACEBOOK UPDATED THE NEWS FEED (SORT OF)

News | Posted 16th June 2016

Perhaps one of the least talked about tidbits from F8 was the minor change to Facebook’s News Feed announced by VP of Product Management for News Feed, Adam Mosseri. Facebook has begun to apply a new formula called ‘Relevance Score’ to the Facebook News Feed. According to Mosseri, this score relies on four factors. 1. Friends Firstly this score...

A PICTURE SPEAKS A THOUSAND WORDS.

A PICTURE SPEAKS A THOUSAND WORDS.

News | Posted 15th June 2016

A PICTURE SPEAKS A THOUSAND WORDS. Measuring advertising effectiveness by customer sentiment – via the use of emojis.   <3 “Emoji’s are the fastest growing language in history” – The Telegraph

Facebook Expands Audience Network

Facebook Expands Audience Network

News | Posted 13th June 2016

Facebook is set to expand the scope of the audience it can reach through its Audience Network. Currently Facebook Audience Network only serves ads to those who are signed-in to Facebook, however Facebook announced this week that it will be expanding the scope of its ad network to serve ads to non-logged in users across the Internet.

Facebook, Brand Awareness & Recall

Facebook, Brand Awareness & Recall

News | Posted 30th May 2016

As long as Facebook has existed we’ve been questioning the validity of the like, comment & share as tangible reporting metrics. While engagement with brands is and will continue to be important, Facebook have rolled out brand awareness as a buying and reporting objective.

Snapchat Gets Selective

Snapchat Gets Selective

News | Posted 30th May 2016

News broke this week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed. The Stories feed is the element of Snapchat that most resembles a ‘traditional’ social platform (and is akin to the Twitter feed, or the Facebook NewsFeed).

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