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Facebook, Brand Awareness & Recall

Facebook, Brand Awareness & Recall

News | Posted 30th May 2016

As long as Facebook has existed we’ve been questioning the validity of the like, comment & share as tangible reporting metrics. While engagement with brands is and will continue to be important, Facebook have rolled out brand awareness as a buying and reporting objective.

Snapchat Gets Selective

Snapchat Gets Selective

News | Posted 30th May 2016

News broke this week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed. The Stories feed is the element of Snapchat that most resembles a ‘traditional’ social platform (and is akin to the Twitter feed, or the Facebook NewsFeed).

GOOGLE ANNOUNCES NEW PRODUCT FEATURES AND ADWORDS REDESIGN

GOOGLE ANNOUNCES NEW PRODUCT FEATURES AND ADWORDS REDESIGN

News | Posted 26th May 2016

Google’s annual Performance Summit in San Francisco kicked off on Tuesday May 24. During the summit, Google unveiled some new product features as well as showcased its redesigned AdWords interface. The theme of Google’s launches appears to be redesigning and rebuilding AdWords for a world in which the majority of consumers are now searching from

Apple Reports First Revenue Decline In 13 Years While Facebook Sees Ad Revenue Grow 57% Year On Year

Apple Reports First Revenue Decline In 13 Years While...

News | Posted 16th May 2016

The Q1 quarterly earnings reports are in and as usual it’s a mixed bag of winners, losers, and in-betweens. Here’s a quick overview of the usual suspects. So after 13 years of continuous year-over-year revenue increases, Apple missed a beat and reported a 10% decline in its first quarter revenue, reporting $50.56 billion in Q1

Nielsen To Launch Digital Ad Ratings In Ireland

Nielsen To Launch Digital Ad Ratings In Ireland

News | Posted 10th May 2016

Yesterday, Nielsen announced to the Irish Advertising Industry that it would be bringing its latest measurement currency, Digital Ad Ratings (DAR), to our shores in October

UTV Radio Solutions Rebrands As Radio Landscape Continues To Change

UTV Radio Solutions Rebrands As Radio Landscape Continues...

News | Posted 22nd April 2016

Yesterday UTV Radio Solutions announced its new entity – UrbanMedia – branding themselves a new media solutions provider for the Irish market. This is once again a signal that communications and advertising has changed for good.

Facebook F8 Conference 2016

Facebook F8 Conference 2016

News | Posted 15th April 2016

The conference saw a mix of marketers, developers, and thought leaders congregate to hear Facebook’s latest noteworthy announcements. The announcements ranged from the present, messenger and live video, to futuristic things such as AR, VR, and lasers.

Facebook Chatbots And The Future Of Messaging Apps

Facebook Chatbots And The Future Of Messaging Apps

News | Posted 30th March 2016

Facebook recently launched two hidden games (basketball and chess) in their Messenger platform. However on closer inspection these hidden games look like Facebooks way of welcoming chatbots to their messenger platform. Chatbot’s are being talked about as the next big mobile trend and this appears a clever way for Facebook to familiarise their users

SXSW Interactive 2016

SXSW Interactive 2016

News | Posted 21st March 2016

Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more. Some of this year’s key themes and takeaways for marketers included:

Mobile World Congress 2016

Mobile World Congress 2016

News | Posted 7th March 2016

Last week, 100k+ people descended on Barcelona for the annual Mobile World Congress. Exhibitors included device manufacturers who use the event to launch flagship devices, companies providing the hardware inside phones, businesses working in the Internet of Things (IoT) space and mobile media and ad tech businesses.

Beacons Are Lighting Up For Google

Beacons Are Lighting Up For Google

News | Posted 3rd March 2016

Background Last week, Google announced that it will be supporting physical beacons in its Chrome browser for Android. Beacons are now becoming a reality after a long hype period. Retail giant Target is rolling them out in 2,000 of its US stores and WPP-owned OOH agency Kinetic is partnering with Exterion Media to install beacons across the UK’s...

New Year, Not So New Leader In The Radio Market.

New Year, Not So New Leader In The Radio Market.

News | Posted 4th February 2016

JNLR day is upon us and what have we learned? The public loves radio with 83% of the Irish population (3.1 million) tuning in on a daily basis. This is year on year growth on 82% in 2014. It could be argued that this is due to radio being more accessible via mobile and digitally via TV & Desktop.

Be Like Bill – The Stick Figured Meme That Has Taken Over Our Social Media Feeds

Be Like Bill – The Stick Figured Meme That Has Taken Over...

News | Posted 27th January 2016

Some like it some don’t, some partake, some observe, but one thing is for sure a lot of people are now expressing their dislike for the excessive use of a stick figured meme named Bill.

What's Your Top Media Moment Of 2015?

What's Your Top Media Moment Of 2015?

News | Posted 22nd December 2015

WHAT’S YOUR TOP MEDIA MOMENT OF 2015? It’s that time of year when we reflect on events and make endless lists to rank how everything and everyone fared… and why should we be any different? We decided to ask our Mindshare colleagues what their top media moments of 2015 were, of course Like any good poll we voted for some of our own!

BBC Experiments With "Smart Shows"

BBC Experiments With "Smart Shows"

News | Posted 11th December 2015

here have seem to have been arguments flying around the industry for years that TV is somewhat of a dying platform. While I can see many of the arguments for this are based on sound data across TAM/BARB it is evident that there are still content producers out there who see Audio Visual (namely TV) as a real area for continued advancement

Sally O’Brien And The Way We Won’t Look At Her!

Sally O’Brien And The Way We Won’t Look At Her!

News | Posted 11th December 2015

Alcohol brand’s creative wings and broadcast presence look set to be clipped giving the industry a new challenge to be seen and heard. Alcohol advertising has long been under scrutiny in Ireland as various governments have attempted to bring about societal behaviour change in relation to excessive alcohol consumption. The Minister for Health,...

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