Blog

April JNLR Results Are Out

April JNLR Results Are Out

News | Posted 30th April 2015

The new JNLR report shows us that 84% of the Irish population are tuning in on a daily basis, listening for approximately 4.2 hours per day. Some interesting facts taken from the latest survey tell us that 16% of listeners have interacted with a radio station in some way, i.e. through Facebook, texts etc.

Big Brother back on Irish TV this summer

Big Brother back on Irish TV this summer

News | Posted 27th April 2015

TV3 confirmed today that they have secured the Irish rights to Big Brother, as well as spin off shows Celebrity Big Brother and Big Brother’s Little Brother. Big Brother, hosted by Emma Willis, will air daily for 13 weeks over the summer on TV3, while Big Brother’s Little Brother will follow on 3e.

Calling All Foodies…

Calling All Foodies…

News | Posted 22nd April 2015

What caught my attention this month was Thomas Hobbs of marketingweek.com highlighted a recent study by the UK creative agency Haygarth that food brands are failing to appeal to Millennials

The Day Google Changes How It Ranks Websites On Mobile Has Arrived

The Day Google Changes How It Ranks Websites On Mobile...

News | Posted 21st April 2015

From the 21st of April, Google is making changes to how it ranks websites on mobile. In general, these are positive changes, as it will encourage website owners to optimise their websites for mobile traffic, a hugely important source of traffic in 2015.

Ditching The “Digital”, Embracing Integration

Ditching The “Digital”, Embracing Integration

News | Posted 15th April 2015

In the Mindshare office today we are running a speed-dating event where every single one of our planners will meet a wide spectrum of digital publishers, technologists and sales houses over the course of half a day

You’d be a fool not to…

You’d be a fool not to…

News | Posted 2nd April 2015

Over the years advertisers have adapted their messaging to certain occasions such as Valentine’s Day, Easter etc. to give their brands cut-through from advertising clutter. April Fool’s Day being no exception.

TV3 Group Appoints Lynda McQuaid As Director Of Content

TV3 Group Appoints Lynda McQuaid As Director Of Content

News | Posted 23rd March 2015

Lynda McQuaid has been appointed by TV3 Group as its next Director of Content, to replace Jeff Ford who is returning to the UK. Lynda will take up the position from April.

The Roulette Wheel That Is Social Media

The Roulette Wheel That Is Social Media

News | Posted 19th March 2015

Starbucks recently tried to claim some moral high ground with a Social Media campaign aimed at raising awareness of race inequality. Let’s just say it had some interesting results!

To See Or Not To See

To See Or Not To See

News | Posted 6th March 2015

The IAB Ireland panel on viewability was held in Dublin last week and although I was unable to attend, this hot topic has thrown up a lot of debate over the past few years.

Stand Up (Advertising) Women, And Men!

Stand Up (Advertising) Women, And Men!

News | Posted 6th March 2015

This week has been a countdown to International Women’s Day on 8th March. Globally events have been taking place to celebrate achievements, recognise leadership and to reiterate the call for greater equality, to #makeithappen.

Who Are The 17% That Use No Social Media?

Who Are The 17% That Use No Social Media?

News | Posted 4th March 2015

In a world engulfed by selfies, self-expression, differentiating ourselves while at the same time striving to fit in, trying to be healthier, and more environmentally conscious while certainly not doing it on the QT. A key enabler for my aforementioned consumer trends is certainly social media. We have become obsessed with constant expression be it

TV3 Confirm All 48 World Cup Matches Live As Ireland And The Ratings Go Gangbusters

TV3 Confirm All 48 World Cup Matches Live As Ireland And...

News | Posted 3rd March 2015

Joe Schmidt couldn’t have planned it better. TV3 formally announced on Friday that they would be showing all 48 Rugby World cup games live and exclusively - then Ireland go and murder England on Sunday to go top of the Six Nations table. In doing so they sealed their tenth successive victory and leapfrogged England to go third in the World Rankings

Copper Faced Late Late Show

Copper Faced Late Late Show

News | Posted 16th February 2015

Tubridy hosted a Late Late Show Valentines special on Friday 13th, with an audience comprised of 200 singletons looking for love, and it wasn’t long before viewers took to twitter to question the level of inebriation of the rather boisterous audience!

Google & Twitter Back In Cahoots

Google & Twitter Back In Cahoots

News | Posted 12th February 2015

Google & Twitter Back In Cahoots

Learning From The Media

Learning From The Media

News | Posted 10th February 2015

You have to admire newspaper journalists & radio presenters. Their multi-tasking skills are second to none as their job description continues to evolve to multi-platform journalism. It’s expected of the likes of Fionnan Sheahan of the Independent Group to appear on Prime Time, be at the gates of Leinster House as a scandal breaks and look...

Local Newspapers Moving on

Local Newspapers Moving on

News | Posted 9th February 2015

The date was February 5th and Croke Park the location as I attended the third Local Newspaper Symposium. The list of speakers ranged from those in the digital realm along with those from various traditional print backgrounds.

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