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To See Or Not To See

To See Or Not To See

News | Posted 6th March 2015

The IAB Ireland panel on viewability was held in Dublin last week and although I was unable to attend, this hot topic has thrown up a lot of debate over the past few years.

Stand Up (Advertising) Women, And Men!

Stand Up (Advertising) Women, And Men!

News | Posted 6th March 2015

This week has been a countdown to International Women’s Day on 8th March. Globally events have been taking place to celebrate achievements, recognise leadership and to reiterate the call for greater equality, to #makeithappen.

Who Are The 17% That Use No Social Media?

Who Are The 17% That Use No Social Media?

News | Posted 4th March 2015

In a world engulfed by selfies, self-expression, differentiating ourselves while at the same time striving to fit in, trying to be healthier, and more environmentally conscious while certainly not doing it on the QT. A key enabler for my aforementioned consumer trends is certainly social media. We have become obsessed with constant expression be it

TV3 Confirm All 48 World Cup Matches Live As Ireland And The Ratings Go Gangbusters

TV3 Confirm All 48 World Cup Matches Live As Ireland And...

News | Posted 3rd March 2015

Joe Schmidt couldn’t have planned it better. TV3 formally announced on Friday that they would be showing all 48 Rugby World cup games live and exclusively - then Ireland go and murder England on Sunday to go top of the Six Nations table. In doing so they sealed their tenth successive victory and leapfrogged England to go third in the World Rankings

Copper Faced Late Late Show

Copper Faced Late Late Show

News | Posted 16th February 2015

Tubridy hosted a Late Late Show Valentines special on Friday 13th, with an audience comprised of 200 singletons looking for love, and it wasn’t long before viewers took to twitter to question the level of inebriation of the rather boisterous audience!

Google & Twitter Back In Cahoots

Google & Twitter Back In Cahoots

News | Posted 12th February 2015

Google & Twitter Back In Cahoots

Learning From The Media

Learning From The Media

News | Posted 10th February 2015

You have to admire newspaper journalists & radio presenters. Their multi-tasking skills are second to none as their job description continues to evolve to multi-platform journalism. It’s expected of the likes of Fionnan Sheahan of the Independent Group to appear on Prime Time, be at the gates of Leinster House as a scandal breaks and look...

Local Newspapers Moving on

Local Newspapers Moving on

News | Posted 9th February 2015

The date was February 5th and Croke Park the location as I attended the third Local Newspaper Symposium. The list of speakers ranged from those in the digital realm along with those from various traditional print backgrounds.

How An Irish 8 Year Old Predicted Retail’s Future Back In 1975!

How An Irish 8 Year Old Predicted Retail’s Future Back In...

News | Posted 4th February 2015

It’s January 2015 and about 5% of all Irish grocery retail shopping is online. Again we start a year with our industry predicting great things to come in digital (mainly mobile) facilitation of grocery shopping. And it’s exciting. But not as exciting as discovering a retail vision by an eight year old boy, which has practically come true 40...

What If Google Got Into The Telecomms Business?

What If Google Got Into The Telecomms Business?

News | Posted 29th January 2015

Rumours have surfaced that Google is close to launching a telecommunications network of its own

Are We Becoming A Nation Of E-Readers?

Are We Becoming A Nation Of E-Readers?

News | Posted 16th January 2015

When eReaders came on the scene the consensus was that the days were numbered for physical book sales, the sheer ease of access through a Kindle coupled with much more affordable pricing made it hard to argue with this logic.

The Consumer Electronics Show (CES) In Las Vegas Is The Biggest Innovation Show In The World. Mindshare Has Walked The Halls To Curate For You The Best In Show

The Consumer Electronics Show (CES) In Las Vegas Is The...

News | Posted 12th January 2015

The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:

Metro Herald To Close Its Doors

Metro Herald To Close Its Doors

News | Posted 16th December 2014

As the media industry begins to slow down for the Christmas break, it is with a heavy heart we learn the sad news that the Metro herald is to close its doors this Friday. There is a certain poignant irony that the majority of Dublin readers learned this news from the paper itself, while on their morning commute.

Research Online Purchase Offline - Findings From The Consumer Barometer

Research Online Purchase Offline - Findings From The...

News | Posted 15th December 2014

The latest Consumer Barometer was released in October, and although this version was disappointing due to there being far fewer categories covered, we are able to get some key insights into Irish consumer’s research and purchase behaviour.

D'Arcy Departs…..

D'Arcy Departs…..

News | Posted 8th December 2014

Now, a sceptic might say, RTE have simply bought in Today FMs star striker to give their guy a chance of winning the league, but no one here would have such a devious thought…..

The Late Late Toy Show 2014

The Late Late Toy Show 2014

News | Posted 3rd December 2014

The Late Late Toy Show is one of the most anticipated shows in Ireland each year and it's always a ratings winner.

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