Blog

A Rose By Any Other Name…The Magic Of Tralee

A Rose By Any Other Name…The Magic Of Tralee

News | Posted 29th July 2015

Personally I cannot wait for the festival, as I have been fortunate enough to be selected as an escort to the Roses for the week, with sponsorship coming from Mindshare. But why should your brands be taking a closer look at one of Ireland’s most iconic events?

Facebook's One-Stop-Shop

Facebook's One-Stop-Shop

News | Posted 29th July 2015

Facebook has created a one-stop-shop for consumers to purchase retailer products without needing to leave Facebook’s site

What Is (Brand) Love?

What Is (Brand) Love?

News | Posted 20th July 2015

Love for a brand or ‘brand for me’ are common terms advertisers use to measure positive feelings and affinity towards a brand. But is it really love that a person feels towards a brand or just a another positive emotion?

What Were The Key Talking Points At Cannes Lions 2015?

What Were The Key Talking Points At Cannes Lions 2015?

News | Posted 10th July 2015

The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication

Mindshare Media Games 2015

Mindshare Media Games 2015

News | Posted 9th July 2015

Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.

What Do Twitter’s CEO Troubles Mean For Brands?

What Do Twitter’s CEO Troubles Mean For Brands?

News | Posted 17th June 2015

Last week it was announced that Dick Costolo, the Chief Executive Officer of Twitter, was stepping down from his role with almost immediate effect. The board named Jack Dorsey (one of the co-founders of Twitter) as the interim CEO, and announced that it was planning to launch an immediate search for a successor to Costolo

Instagram Ramps Up Its Advertising Offer

Instagram Ramps Up Its Advertising Offer

News | Posted 9th June 2015

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint.

TV Now / TV Next – Full Of Opportunity

TV Now / TV Next – Full Of Opportunity

News | Posted 5th June 2015

The date was May 27th, the location Dublin’s Dean Hotel and crowds gathered to hear how audience behaviour and tech advances would impact TV and its content and advertising.

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

News | Posted 22nd May 2015

There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!

How Flow Can You Go

How Flow Can You Go

News | Posted 21st May 2015

The SHIFT 2015 research project aimed to understand the key consumer motivations for wearable technologies and the opportunities they present for brands and advertisers.

Yes Or No – Should Brands Get Involved In Public Debate?

Yes Or No – Should Brands Get Involved In Public Debate?

News | Posted 21st May 2015

With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?

The Countdown To The Eurovision Is On

The Countdown To The Eurovision Is On

News | Posted 8th May 2015

According to the countdown on the official Eurovision Song Contest website it is only 15 days and 10 hours until the big event! Last year an average of 397,000 adults tuned in to watch the contest with an average of 11.6 Ads TVRs. The viewing on the night peaked at 529,000 adults and 15.52 TVRs. The Eurovision Song Contest will take place in...

Q1 TV Spend – Who’s Moving In The Market

Q1 TV Spend – Who’s Moving In The Market

News | Posted 7th May 2015

Nielsen Addynamix have now released the full Q1 TV spend data for the marketplace. While full market media spend data won’t be out until next week this does give us an indication of how the marketplace has performed for the quarter versus the same period in 2014. Overall TV spend was reported as being up by 5% YOY bringing us to a total figure...

From Falling Over The Dog In A Race To Be Caller No.10 - To Simply Sending A Tweet - How Our Interaction With Radio Stations Has Changed

From Falling Over The Dog In A Race To Be Caller No.10 -...

News | Posted 1st May 2015

Interacting with a radio show has certainly changed over the years. Long gone are the days when you had to be the 10th caller or the 9th texter to win a prize or the only way to get your favourite song played on air was to call or text. Now with the abundance of connected devices and social platforms, being part of the show has never been so...

April JNLR Results Are Out

April JNLR Results Are Out

News | Posted 30th April 2015

The new JNLR report shows us that 84% of the Irish population are tuning in on a daily basis, listening for approximately 4.2 hours per day. Some interesting facts taken from the latest survey tell us that 16% of listeners have interacted with a radio station in some way, i.e. through Facebook, texts etc.

Big Brother back on Irish TV this summer

Big Brother back on Irish TV this summer

News | Posted 27th April 2015

TV3 confirmed today that they have secured the Irish rights to Big Brother, as well as spin off shows Celebrity Big Brother and Big Brother’s Little Brother. Big Brother, hosted by Emma Willis, will air daily for 13 weeks over the summer on TV3, while Big Brother’s Little Brother will follow on 3e.

Showing 1 - 16 of 148 results