Background There have been multiple reported brand safety issues relating to advertising adjacencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands. Worse, due to model operated by YouTube and...
Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.
As we celebrate St. Patrick’s Day across the world with parades, shamrock, céilithe and even green-dyed rivers, it’s a good time to reflect on a year of great work by Mindshare Ireland. ‘Ireland You Are…’ is the theme for the 2017 Festival Parade. Here’s a snapshot of the past year for Mindshare Ireland. Our own parade if you will. From...
What’s Next for Alexa? Every day we are introduced to new technology and products that are set to be the next big thing and as consumers we continuously crave more. One such technology that is continuously developing and on the rise is that which is controlled by our voice. We have all met Apple’s Siri and have seen the small mic option on...
Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.
Four short months after the Web Summit debuted in Lisbon, the Dublin Tech Summit rolled into the Convention Centre on the 15th and 16th of February.
The latest JNLR results are in and it can be said the Irish still love radio with 82% of adults listening daily with daily reach growing by 12,000. There has certainly been a shake-up in radio land in the last year, with changes to schedule and presenters across the national stations and the latest book is testament to that.
At the end of 2016, working with our research partner, iReach Insights, we asked a nationally representative sample of adults the extent to which they trust advertising platforms. Our objective was to understand more about each medium, delving deeper than reach and frequencies.
In the midst of the usual new year resolutions, whether that be to become a member of the on trend #fitfam brigade or start that clean eating no sugar detox, this year a new diet has come to light as part of the Mindshare UK Trends 2017. The digital diet.
2017 in Ireland should be an interesting year to say the least, as the effects of a Trump presidency and the UK Brexit combine to challenge both our politicians and our business leaders, and probably the confidence, patience and sanity of the general public.
Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally. Nick Emery, Global CEO at Mindshare, said: "It's been another outstanding year for us. These awards show imagination, effectiveness and innovation across our whole global network....
The Irish mobile subscriber is now sending on average 94 text (SMS) messages a month. While that might seem a lot, it’s actually 16.8% less messages when compared to last year, according to the Comreg Q3 report; and even starker when compared to 2012, when over 3 billion SMS messages were sent and now (Q3 2016), just 1.38 billion.
The much anticipated plans for Virgin Media have been announced following their recent acquisition of UTV Ireland and how this would work with existing channels TV3 and 3e.
Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.
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