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#PullLikeaDog – the 2016 Rio Olympics

#PullLikeaDog – the 2016 Rio Olympics

News | Posted 24th August 2016

The 2016 Rio Olympics are over. The Irish achieved a superb Silver medal win for Sailing (the first since 1980) from Dublin born Annalise Murphy. We received our first ever Olympic medal for Rowing, courtesy of the O’Donovan brothers from Skibbereen. It would seem that we are a little island who know how to handle water, and…cameras.

Instagram Stories

Instagram Stories

News | Posted 18th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

Brexit & The Irish Consumer

Brexit & The Irish Consumer

News | Posted 17th August 2016

Almost two months after the UK vote to leave the EU, the uncertainty around its fallout is evident amongst Irish consumers. A study by GroupM Ireland and iReach Insights has found that 43% of us are still confused about what Brexit means for Ireland and 64% are now concerned about the future of the country.

EAC Exam

EAC Exam

News | Posted 10th August 2016

The European Advertising Certificate (EAC) is a qualification for advertising professionals new to the industry. The aim of the course is to educate each student on the different facets of the advertising world beyond their day to day role.

Quarterly Earnings Q2 2016

Quarterly Earnings Q2 2016

News | Posted 9th August 2016

The Q2 quarterly earnings reports are in. So who’s up, who’s down, and who’s on the acquisition block? Here’s a quick overview of the usual suspects.

Spotify Programmatic Offering

Spotify Programmatic Offering

News | Posted 2nd August 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

Yahoo Acquisition

Yahoo Acquisition

News | Posted 26th July 2016

After months of speculation Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago.

UTV Ireland: Shut Down And Reboot

UTV Ireland: Shut Down And Reboot

News | Posted 19th July 2016

UTV Ireland has been bought by Virgin Media from ITV plc for €10m. This deal brings UTV Ireland and TV3 under the same ownership – effectively giving TV3 control of the station. Along with this, Virgin Media’s agreement with ITV will also include a 10 year supply deal for ITV produced programming, such as Coronation Street and Emmerdale.

Twitter – Emoji Targeting and Stickers!

Twitter – Emoji Targeting and Stickers!

News | Posted 8th July 2016

Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.

Brands In A Connected Word, A Marketing Society Talk

Brands In A Connected Word, A Marketing Society Talk

News | Posted 1st July 2016

As we move into the digital world, it’s important we learn how to take brands on that journey. On 16th June, the Marketing Society held an inspirational talk on “Brand Building in a Connected World” This was led by three influential women in the industry;

Cannes 2016

Cannes 2016

News | Posted 29th June 2016

The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our

Deal Or No Deal?

Deal Or No Deal?

News | Posted 28th June 2016

As the wave of Brexit becomes ripples that affect our neighbours (& us) for years to come, talk now turns to the deals that need to be struck. Deals by their very nature are an exchange of one thing of value for another, with both sides inevitably making a compromise.

Broadcasting Charge Is Laid To Rest After 5 Years, 2 Governments And 3 Ministers For Communications

Broadcasting Charge Is Laid To Rest After 5 Years, 2...

News | Posted 28th June 2016

Earlier this month Minister for Communications, Denis Naughten announced the proposed replacement of the TV licence was to be scrapped. It didn’t come as any surprise the government backed down on this given the revolt to water charges.

Change Is Afoot

Change Is Afoot

News | Posted 28th June 2016

Change is afoot in Today FM with the announcement of two big names joining their weekend schedule, namely Hector and Danny O’Reilly from the Coronas.

Amazon Fresh

Amazon Fresh

News | Posted 27th June 2016

Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh. It will provide one-hour time slot grocery deliveries between 7am and 11pm, seven days a week to Amazon Prime members (£79.99 subscription). After operating in the West and East coast of America since 2007, Amazon has now opened its service to London.

Snapchat: Youth Through A Lense

Snapchat: Youth Through A Lense

News | Posted 24th June 2016

Recent news headlines have declared Snapchat’s latest valuation to be in the vicinity of $20bn. That rate of growth is staggering especially when you consider that Snapchat held firm in refusing initial offers to be bought out by Facebook at the end of 2013 for $3bn (which would have earned co-founders Evan Spiegel and Bobby Murphy $750m each!)....

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