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Press Readership Declines Despite Hopes For Digital Extensions

Press Readership Declines Despite Hopes For Digital...

News | Posted 20th August 2015

The lack of fanfare surrounding the latest Joint National Readership Survey (JNRS) was potentially more interesting than some of the findings. The printed press community find themselves in a concerning situation, where even for the winners there really was not much to shout about.

GroupM Ireland Announces Partnership with iReach Insights

GroupM Ireland Announces Partnership with iReach Insights

News | Posted 19th August 2015

GroupM is delighted to announce that it has entered into an exclusive partnership with iReach Insights (iReach), one of Ireland’s leading full service market research agencies.

Now Who’s E-Laughing? And Other Stories From Facebookland

Now Who’s E-Laughing? And Other Stories From Facebookland

News | Posted 18th August 2015

According to an article in Forbes Magazine, Facebook has crunched the numbers on our use of “Lols”, “Hahas”, “Hehes” and smiley face emojis. About 15% of Facebook users included some form of electronic laughter or e-laughter during the past week.

Google Pulls Flash Support In Chrome

Google Pulls Flash Support In Chrome

News | Posted 4th August 2015

Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash. In addition, Firefox (which accounts for 10% of browsers) will now also block all Flash activity as a default.

THE 2FM PHOENIX RISES AGAIN!

THE 2FM PHOENIX RISES AGAIN!

News | Posted 31st July 2015

The new JNLR report which celebrates its 25th anniversary, shows us that 83% of the Irish population are tuning in radio to on a daily basis. Some interesting facts taken from the latest survey tell us:

A Rose By Any Other Name…The Magic Of Tralee

A Rose By Any Other Name…The Magic Of Tralee

News | Posted 29th July 2015

Personally I cannot wait for the festival, as I have been fortunate enough to be selected as an escort to the Roses for the week, with sponsorship coming from Mindshare. But why should your brands be taking a closer look at one of Ireland’s most iconic events?

Facebook's One-Stop-Shop

Facebook's One-Stop-Shop

News | Posted 29th July 2015

Facebook has created a one-stop-shop for consumers to purchase retailer products without needing to leave Facebook’s site

What Is (Brand) Love?

What Is (Brand) Love?

News | Posted 20th July 2015

Love for a brand or ‘brand for me’ are common terms advertisers use to measure positive feelings and affinity towards a brand. But is it really love that a person feels towards a brand or just a another positive emotion?

What Were The Key Talking Points At Cannes Lions 2015?

What Were The Key Talking Points At Cannes Lions 2015?

News | Posted 10th July 2015

The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication

Mindshare Media Games 2015

Mindshare Media Games 2015

News | Posted 9th July 2015

Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.

What Do Twitter’s CEO Troubles Mean For Brands?

What Do Twitter’s CEO Troubles Mean For Brands?

News | Posted 17th June 2015

Last week it was announced that Dick Costolo, the Chief Executive Officer of Twitter, was stepping down from his role with almost immediate effect. The board named Jack Dorsey (one of the co-founders of Twitter) as the interim CEO, and announced that it was planning to launch an immediate search for a successor to Costolo

Instagram Ramps Up Its Advertising Offer

Instagram Ramps Up Its Advertising Offer

News | Posted 9th June 2015

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint.

TV Now / TV Next – Full Of Opportunity

TV Now / TV Next – Full Of Opportunity

News | Posted 5th June 2015

The date was May 27th, the location Dublin’s Dean Hotel and crowds gathered to hear how audience behaviour and tech advances would impact TV and its content and advertising.

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

News | Posted 22nd May 2015

There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!

Yes Or No – Should Brands Get Involved In Public Debate?

Yes Or No – Should Brands Get Involved In Public Debate?

News | Posted 21st May 2015

With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?

How Flow Can You Go

How Flow Can You Go

News | Posted 21st May 2015

The SHIFT 2015 research project aimed to understand the key consumer motivations for wearable technologies and the opportunities they present for brands and advertisers.

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