Blog

What Do Twitter’s CEO Troubles Mean For Brands?

What Do Twitter’s CEO Troubles Mean For Brands?

News | Posted 17th June 2015

Last week it was announced that Dick Costolo, the Chief Executive Officer of Twitter, was stepping down from his role with almost immediate effect. The board named Jack Dorsey (one of the co-founders of Twitter) as the interim CEO, and announced that it was planning to launch an immediate search for a successor to Costolo

Instagram Ramps Up Its Advertising Offer

Instagram Ramps Up Its Advertising Offer

News | Posted 9th June 2015

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint.

TV Now / TV Next – Full Of Opportunity

TV Now / TV Next – Full Of Opportunity

News | Posted 5th June 2015

The date was May 27th, the location Dublin’s Dean Hotel and crowds gathered to hear how audience behaviour and tech advances would impact TV and its content and advertising.

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

Will We Be Wearing Our Hearts Or Our Tech On Our Sleeves?

News | Posted 22nd May 2015

There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!

How Flow Can You Go

How Flow Can You Go

News | Posted 21st May 2015

The SHIFT 2015 research project aimed to understand the key consumer motivations for wearable technologies and the opportunities they present for brands and advertisers.

Yes Or No – Should Brands Get Involved In Public Debate?

Yes Or No – Should Brands Get Involved In Public Debate?

News | Posted 21st May 2015

With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?

The Countdown To The Eurovision Is On

The Countdown To The Eurovision Is On

News | Posted 8th May 2015

According to the countdown on the official Eurovision Song Contest website it is only 15 days and 10 hours until the big event! Last year an average of 397,000 adults tuned in to watch the contest with an average of 11.6 Ads TVRs. The viewing on the night peaked at 529,000 adults and 15.52 TVRs. The Eurovision Song Contest will take place in...

Q1 TV Spend – Who’s Moving In The Market

Q1 TV Spend – Who’s Moving In The Market

News | Posted 7th May 2015

Nielsen Addynamix have now released the full Q1 TV spend data for the marketplace. While full market media spend data won’t be out until next week this does give us an indication of how the marketplace has performed for the quarter versus the same period in 2014. Overall TV spend was reported as being up by 5% YOY bringing us to a total figure...

From Falling Over The Dog In A Race To Be Caller No.10 - To Simply Sending A Tweet - How Our Interaction With Radio Stations Has Changed

From Falling Over The Dog In A Race To Be Caller No.10 -...

News | Posted 1st May 2015

Interacting with a radio show has certainly changed over the years. Long gone are the days when you had to be the 10th caller or the 9th texter to win a prize or the only way to get your favourite song played on air was to call or text. Now with the abundance of connected devices and social platforms, being part of the show has never been so...

April JNLR Results Are Out

April JNLR Results Are Out

News | Posted 30th April 2015

The new JNLR report shows us that 84% of the Irish population are tuning in on a daily basis, listening for approximately 4.2 hours per day. Some interesting facts taken from the latest survey tell us that 16% of listeners have interacted with a radio station in some way, i.e. through Facebook, texts etc.

Big Brother back on Irish TV this summer

Big Brother back on Irish TV this summer

News | Posted 27th April 2015

TV3 confirmed today that they have secured the Irish rights to Big Brother, as well as spin off shows Celebrity Big Brother and Big Brother’s Little Brother. Big Brother, hosted by Emma Willis, will air daily for 13 weeks over the summer on TV3, while Big Brother’s Little Brother will follow on 3e.

Calling All Foodies…

Calling All Foodies…

News | Posted 22nd April 2015

What caught my attention this month was Thomas Hobbs of marketingweek.com highlighted a recent study by the UK creative agency Haygarth that food brands are failing to appeal to Millennials

The Day Google Changes How It Ranks Websites On Mobile Has Arrived

The Day Google Changes How It Ranks Websites On Mobile...

News | Posted 21st April 2015

From the 21st of April, Google is making changes to how it ranks websites on mobile. In general, these are positive changes, as it will encourage website owners to optimise their websites for mobile traffic, a hugely important source of traffic in 2015.

Ditching The “Digital”, Embracing Integration

Ditching The “Digital”, Embracing Integration

News | Posted 15th April 2015

In the Mindshare office today we are running a speed-dating event where every single one of our planners will meet a wide spectrum of digital publishers, technologists and sales houses over the course of half a day

You’d be a fool not to…

You’d be a fool not to…

News | Posted 2nd April 2015

Over the years advertisers have adapted their messaging to certain occasions such as Valentine’s Day, Easter etc. to give their brands cut-through from advertising clutter. April Fool’s Day being no exception.

TV3 Group Appoints Lynda McQuaid As Director Of Content

TV3 Group Appoints Lynda McQuaid As Director Of Content

News | Posted 23rd March 2015

Lynda McQuaid has been appointed by TV3 Group as its next Director of Content, to replace Jeff Ford who is returning to the UK. Lynda will take up the position from April.

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