UTV Ireland has been bought by Virgin Media from ITV plc for €10m. This deal brings UTV Ireland and TV3 under the same ownership – effectively giving TV3 control of the station. Along with this, Virgin Media’s agreement with ITV will also include a 10 year supply deal for ITV produced programming, such as Coronation Street and Emmerdale.
Twitter is introducing a new way for advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. In addition, Twitter is also joining Snapchat, WeChat, WhatsApp and Messenger, by giving users the ability to add stickers to their photos before they upload.
As we move into the digital world, it’s important we learn how to take brands on that journey. On 16th June, the Marketing Society held an inspirational talk on “Brand Building in a Connected World” This was led by three influential women in the industry;
The Cannes Lions International Festival of Creativity draws some of the world’s best creative talent from agencies, clients, media vendors and tech to the south of France. The Lions received a record 43,101 award entries this year. Whilst lucrative for the organisers, it’s also a sobering symbol of a much more cluttered marketing landscape for our
As the wave of Brexit becomes ripples that affect our neighbours (& us) for years to come, talk now turns to the deals that need to be struck. Deals by their very nature are an exchange of one thing of value for another, with both sides inevitably making a compromise.
Earlier this month Minister for Communications, Denis Naughten announced the proposed replacement of the TV licence was to be scrapped. It didn’t come as any surprise the government backed down on this given the revolt to water charges.
Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh. It will provide one-hour time slot grocery deliveries between 7am and 11pm, seven days a week to Amazon Prime members (£79.99 subscription). After operating in the West and East coast of America since 2007, Amazon has now opened its service to London.
Recent news headlines have declared Snapchat’s latest valuation to be in the vicinity of $20bn. That rate of growth is staggering especially when you consider that Snapchat held firm in refusing initial offers to be bought out by Facebook at the end of 2013 for $3bn (which would have earned co-founders Evan Spiegel and Bobby Murphy $750m each!)....
Perhaps one of the least talked about tidbits from F8 was the minor change to Facebook’s News Feed announced by VP of Product Management for News Feed, Adam Mosseri. Facebook has begun to apply a new formula called ‘Relevance Score’ to the Facebook News Feed. According to Mosseri, this score relies on four factors. 1. Friends Firstly this score...
Facebook is set to expand the scope of the audience it can reach through its Audience Network. Currently Facebook Audience Network only serves ads to those who are signed-in to Facebook, however Facebook announced this week that it will be expanding the scope of its ad network to serve ads to non-logged in users across the Internet.
As long as Facebook has existed we’ve been questioning the validity of the like, comment & share as tangible reporting metrics. While engagement with brands is and will continue to be important, Facebook have rolled out brand awareness as a buying and reporting objective.
News broke this week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed. The Stories feed is the element of Snapchat that most resembles a ‘traditional’ social platform (and is akin to the Twitter feed, or the Facebook NewsFeed).
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