Personally I cannot wait for the festival, as I have been fortunate enough to be selected as an escort to the Roses for the week, with sponsorship coming from Mindshare. But why should your brands be taking a closer look at one of Ireland’s most iconic events?
The mantra of the festival is that creativity is the driving force for business, for change and for good. The festival aims to inspire creative bravery that changes the course of communication
Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.
Last week it was announced that Dick Costolo, the Chief Executive Officer of Twitter, was stepping down from his role with almost immediate effect. The board named Jack Dorsey (one of the co-founders of Twitter) as the interim CEO, and announced that it was planning to launch an immediate search for a successor to Costolo
There is a man in Australia who has embedded RFID chips into his body, allowing him to open doors and start his motorbike. In Sweden a company has implanted chips into its employees hands which enable them to use the photocopiers, open security doors and pay in the canteen!
With the Marriage Referendum tomorrow the question is: How can brands leverage these key occasions to become part of the conversations that consumers are already having?
According to the countdown on the official Eurovision Song Contest website it is only 15 days and 10 hours until the big event! Last year an average of 397,000 adults tuned in to watch the contest with an average of 11.6 Ads TVRs. The viewing on the night peaked at 529,000 adults and 15.52 TVRs. The Eurovision Song Contest will take place in...
Nielsen Addynamix have now released the full Q1 TV spend data for the marketplace. While full market media spend data won’t be out until next week this does give us an indication of how the marketplace has performed for the quarter versus the same period in 2014. Overall TV spend was reported as being up by 5% YOY bringing us to a total figure...
From Falling Over The Dog In A Race To Be Caller No.10 - To Simply Sending A Tweet - How Our Interaction With Radio Stations Has Changed
Interacting with a radio show has certainly changed over the years. Long gone are the days when you had to be the 10th caller or the 9th texter to win a prize or the only way to get your favourite song played on air was to call or text. Now with the abundance of connected devices and social platforms, being part of the show has never been so...
The new JNLR report shows us that 84% of the Irish population are tuning in on a daily basis, listening for approximately 4.2 hours per day. Some interesting facts taken from the latest survey tell us that 16% of listeners have interacted with a radio station in some way, i.e. through Facebook, texts etc.
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