JNLR day is upon us and what have we learned? The public loves radio with 83% of the Irish population (3.1 million) tuning in on a daily basis. This is year on year growth on 82% in 2014. It could be argued that this is due to radio being more accessible via mobile and digitally via TV & Desktop.
Some like it some don’t, some partake, some observe, but one thing is for sure a lot of people are now expressing their dislike for the excessive use of a stick figured meme named Bill.
WHAT’S YOUR TOP MEDIA MOMENT OF 2015? It’s that time of year when we reflect on events and make endless lists to rank how everything and everyone fared… and why should we be any different? We decided to ask our Mindshare colleagues what their top media moments of 2015 were, of course Like any good poll we voted for some of our own!
here have seem to have been arguments flying around the industry for years that TV is somewhat of a dying platform. While I can see many of the arguments for this are based on sound data across TAM/BARB it is evident that there are still content producers out there who see Audio Visual (namely TV) as a real area for continued advancement
Alcohol brand’s creative wings and broadcast presence look set to be clipped giving the industry a new challenge to be seen and heard. Alcohol advertising has long been under scrutiny in Ireland as various governments have attempted to bring about societal behaviour change in relation to excessive alcohol consumption. The Minister for Health,...
This week the Irish Independent released an article entitled Ireland is moving away from live TV, but no one will admit it. Many parts of the article are without context to current trended figures and TAM Ireland has released a statement to clarify / correct some of the details within the article.
As Christmas fast approaches most are now beginning to fully embrace the Christmas season, but for all of us in media land Christmas is almost over. Well, we have completed our insights studies, planning sessions and booked in our campaigns for one of the busiest periods of the year.
Why would we introduce automation to our homes? Mass awareness of the value it delivers is cited as the single biggest obstacle. People need to understand why they would use a connected device in the home - this will then mitigate the additional price tag.
Brian O'Driscoll and Rio Ferdinand had the following learnings to share with the crowd today at Web Summit and we think that they're just as important for any brands’ social media teams to learn from. (1) Let your brand personality shine through Other people may question you, but social media presents you with the opportunity to come...
If Google searches are a good indicator of popularity it looks like the Web Summit is more popular than ever. According to Google trends the term
Jim Edwards of Business Insider discussed some of the burning issues that are facing our industry with Sean MacDonald, Chief Digital Officer McCann.
Yesterday we heard from Spencer Weiss of Wired on TV in a Digital Age and how content providers need to learn to fully commercialise top shows and talent. Today was the turn of Jamie West the Deputy MD of Sky Media on how Targeted Ad Tech is saving the TV ad market. We heard how no media has changed advertising like TV by improving customer...
Facebook had one clear message this morning at the Web Summit… visual is the new social as is evidenced by both their platforms, Facebook and Instagram.
In the media industry we have seen first hand the movement of TV & video to being ‘on demand’, giving consumers the ability to access content when they want and where they want. But how has ‘on demand’ influenced other facets of life? This morning the centre stage was the setting for a great discussion amongst the CEO/Founders of Deliveroo,...
Andy O’Donoghue chaired an interesting talk on the Enterprise stage today about the increasing ability to make advertising personal.
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