In our opinion

• 02/04/2008 Dominic Proctor warns of shift in market confidence

  Dominic Proctor, CEO of MindShare Worldwide spoke to Media Week about the recent shift of confidence in the credit markets. He said that the shift will put pressure on agencies to deliver. 'It'll be more about ROI that ever' he said. To read the rest of the article and to listen to the full Media Week interview click below

• 02/04/2008 Double Standards

  A Q&A feature in Media magazine with Dominic Proctor, CEO, MindShare Worldwide and Jean-Marie Dru, Chairman TBWA Worldwide who go head-to-head on who the more effective communicators are: media or creative agencies?

• 17/03/2008 Searching Questions

  Arun Ghosh, MindShare ATG China writes in Biz China Update about the rise of the use of search engines from a consumer point of view and as a company marketing tool. Research by MindShare ATG has concluded that traditional media has a role to play in attracting initial consumer interest and driving the success of search.

• 10/03/2008 Economic boom has complemented the advertising industry

  The economic boom, new technologies and the maturing of the market are all contributing to new challenges for advertising companies in the region. International media houses such as Mindshare offer global standards of professionalism, but delivering the same is not as easy as it may seem. Elie Haber, Managing Director of Mindshare UAE, talks to Emirates Business about the challenges ahead for advertisers in the region.

• 30/01/2008 Ready for Mobile Ads, TV to web shift not there yet

  Margaret Clerkin, Managing Partner of digital arm MindShare Interaction talks to Silicon Alley Insider about mobile advertising versus web advertising.

• 08/01/2008 Declining Customer Loyalty

  by Philip R Glesner and Niels A Michaelsen. This summary of a thesis written by two business school interns explores the current state of consumer commitment to brands in the Danish market. As part of the master thesis a questionnaire was sent to leading Danish marketing exec's about what drives brand loyalty. 90% said that price is the #1 factor. This is totally rejected by this study and the authors prove why brand loyalty and price are not as closely related as currently thought and how attitudes, habits and commitment towards brands are all better measurements of brand loyalty. The study is wholly based on data from our MindShare 3D database.

• 17/12/2007 What does 2008 hold for digital?

  Norm Johnston, CEO MindShare Interaction EMEA comments on the opportunities that video on the web present and the demise of the '10k' spot. He also explores the threat that a potential crash could bring to the industry.