In our opinion

In an age of soundbites, we still think it’s worth devoting serious research and analysis to issues that are fundamental to the success of our clients. This collection of articles, reports and presentations written by Mindshare experts reveals some serious thinkers at work.

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brightMINDS

When you’re in the dark about something, there’s usually a Mindshare expert who can open the door and let in the light. Every month, a specialist from our global network produces a fresh perspective on a big business issue.

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Scout Network

Getting the word from the street before it goes stale is a perennial problem for marketers. Scout reports from our international network of young trend-spotters make sure our clients get information so fresh that they are using it before their competitors even know it exists.

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This Year Next Year 

 A series of reports that include forecasts of advertising revenues for all the main media types, main marketing services (direct marketing, market research, public relations and sponsorship) in most major markets.

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