In our opinion
In an age of soundbites, we still think it’s worth devoting serious research and analysis to issues that are fundamental to the success of our clients. This collection of articles, reports and presentations written by Mindshare experts reveals some serious thinkers at work.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
Getting the word from the street before it goes stale is a perennial problem for marketers. Scout reports from our international network of young trend-spotters make sure our clients get information so fresh that they are using it before their competitors even know it exists.
This Year Next Year
A series of reports that include forecasts of advertising revenues for all the main media types, main marketing services (direct marketing, market research, public relations and sponsorship) in most major markets.