Mindshare has appointed IAB UK Mobile Board member James Chandler to Global Marketing Director.
This week sees the launch of a four month mid-morning partnership between Hellmann’s and Heart. The activity runs across all of Heart’s touch-points including on-air, digital, social media and in a first the activity will run simultaneously on Heart TV.
Mindshare UK's Joe Brewer is promoted to the role of Specialist Planning Director.
The Post Office will stage the first ever ‘24 Hour Property Challenge’, exclusively within Channel 4 ad time starting Monday 14th April 2014.
Congratulations to the Mindshare Lynx Apollo team who scooped a Silver at the Global Festival of Media Awards on Tuesday 8th April, in the Best Launch Campaign category.
The National Trust the UK conservation charity, has appointed Mindshare UK to handle its £3m media planning and buying account. The National Trust looks after more than 250,000 hectares of countryside, 742 miles of coastline and hundreds of special places across England, Wales and Northern Ireland.
The days when local media used to refer solely to your local paper or radio station are gone, as social networks roll out new products and new start-ups emerge.
The rise of touchscreen devices has been the catalyst for gaming to become one the most popular mobile pastimes, which for brands means opportunities as well as risks, writes Richard Smith, Account Director at Mindshare UK.
Mindshare's COO, Paul Rowlinson talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with the Guardian's Pemsel, in a week that confirms it's the people that make media.
Blogging for Newsline from SXSW 2014 in Austin, Texas, founder of Maido and Mindshare UK partner, George Wiscombe, explains why Bitcoin is generating so much buzz at this year's festival - and what it could mean for the connected consumer of the future.
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