Huddle 2018 - Content Hub

The New Era of Influence White Paper

The New Era of Influence White Paper

About | Posted 27th February 2019

Who or what is influential? Is it your girlfriend or boyfriend? Is it the News at Ten? Or is it Donald Trump when he’s tweeting in the small hours of the morning? At Mindshare, it’s our job to understand the mechanics of influence on human behaviour, wherever it appears along the fault lines of technology and humanity. Unfortunately, “influence”...

The New Era of Influence...

Who or what is influential? Is it your girlfriend or boyfriend? Is it the News at Ten? Or...

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The Psychology of Shopping – from vice to virtue

The Psychology of Shopping – from vice to virtue

News | Posted 30th November 2018

Shopping has traditionally fallen in to two broad categories: that of “want” and “need” with little room in-between for anything representing higher value, virtue or enjoyment.

The Psychology of Shopping ...

Shopping has traditionally fallen in to two broad categories: that of “want” and “need”...

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Improvisation comedy: the key to a healthy, happy work culture?

Improvisation comedy: the key to a healthy, happy work...

News | Posted 23rd November 2018

The Offer Bank gave a Huddle session which explored how creativity and spontaneity can be incorporated into the workplace.

Improvisation comedy: the...

The Offer Bank gave a Huddle session which explored how creativity and spontaneity can be...

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The Dominance of the Film Franchise

The Dominance of the Film Franchise

News | Posted 22nd November 2018

Star Wars, Harry Potter, the Avengers, Fast & Furious, Toy Story... These are what box office dreams are made of. Film franchises are the magical ingredient that secure record-breaking box office figures. They have both shifted and defined cultural trends and remain highly anticipated by hardcore fans.

The Dominance of the Film...

Star Wars, Harry Potter, the Avengers, Fast & Furious, Toy Story... These are what...

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The evolution of targeted advertising, where will it go?

The evolution of targeted advertising, where will it go?

News | Posted 22nd November 2018

You’re standing in a room. You’re told that if you’re between the ages of 18 to 24 to stand up, take a look around and then sit back down. Next up, if you’re between 25 to 30, you get to your feet. If you take another look, is this group different to the first? It is, isn’t it? But equally, no two people are the same.

The evolution of targeted...

You’re standing in a room. You’re told that if you’re between the ages of 18 to 24 to...

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Exploring the new era of influence at Huddle 2018

Exploring the new era of influence at Huddle 2018

News | Posted 22nd November 2018

Behavioural insights practice Canvas8 goes to Mindshare’s Huddle 2018 to explore what the New Era of Influence really means, and understand how these learnings can be applied to brands.

Exploring the new era of...

Behavioural insights practice Canvas8 goes to Mindshare’s Huddle 2018 to explore what the...

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Rate My Influence: the value of social media engagement

Rate My Influence: the value of social media engagement

News | Posted 22nd November 2018

The second half of 2018 has proven tough for influencer marketing: after Keith Weed decided to throw down the gauntlet on the fake followers issue from the stage at Cannes Lions.

Rate My Influence: the...

The second half of 2018 has proven tough for influencer marketing: after Keith Weed decided...

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Could the future of influencers be completely virtual?

Could the future of influencers be completely virtual?

News | Posted 22nd November 2018

If you’re buying a product from an influencer because they have created an authentic, well targeted and interesting post that you enjoyed and engaged with – does it matter if that influencer isn’t real?

Could the future of...

If you’re buying a product from an influencer because they have created an authentic, well...

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Repairing consumer trust in brands

Repairing consumer trust in brands

News | Posted 22nd November 2018

A common theme in advertising at the moment is the breakdown in trust between consumers and brands. Our Huddle session this year set out to understand what psychologists and researchers know about trust and whether their research shines any light on how brands might restore that trust.

Repairing consumer trust in...

A common theme in advertising at the moment is the breakdown in trust between consumers...

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Which sounds more like Trump: Actor or Algorithm?

Which sounds more like Trump: Actor or Algorithm?

News | Posted 21st November 2018

The Telegraph’s Huddle session, ‘Deep Fake: The ultimate test of your trust’, looked at the power of fake news, and how it can be distributed online. Have a go at their interactive video quiz to see which sounds more like Trump: actor or algorithm!

Which sounds more like...

The Telegraph’s Huddle session, ‘Deep Fake: The ultimate test of your trust’, looked at the...

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Memories are made of this

Memories are made of this

News | Posted 21st November 2018

There are many theories about how advertising works, but essentially they boil down to one simple principle: advertising is there to introduce people to brands, so that when they come to buy in a particular category, they remember your brand.

Memories are made of this

There are many theories about how advertising works, but essentially they boil down to one...

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Will the influencer bubble burst?

Will the influencer bubble burst?

News | Posted 21st November 2018

Channel Mum founder, Siobhan Freegard, OBE, is the UK’s original parenting influencer, and was joined by a stellar expert panel to discuss whether influencers are now a vital and authentic grass-roots link to consumer spend – or simply overpaid amateurs who lack the longevity and trust to be an essential marketing tool.

Will the influencer bubble...

Channel Mum founder, Siobhan Freegard, OBE, is the UK’s original parenting influencer,...

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Brands impacting social issues

Brands impacting social issues

News | Posted 21st November 2018

Grazia’s Digital Director Rebecca Holman, and Journalist, Campaigner and Editor Vicky Spratt, along with Danielle Wootton, Head of Marketing, discuss the influence of brands taking action for social good.

Brands impacting social issues

Grazia’s Digital Director Rebecca Holman, and Journalist, Campaigner and Editor Vicky...

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Bots are Dead, Long Live the Bots

Bots are Dead, Long Live the Bots

News | Posted 20th November 2018

The eulogies are pouring in. Bots, one of the most buzzed-about technologies in the last few years, were supposed to transform the way we interacted with our homes, our devices, and the brands and services we use to make our lives better.

Bots are Dead, Long Live...

The eulogies are pouring in. Bots, one of the most buzzed-about technologies in the last...

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#IAMWHOLE, MUSIC 4 MENTAL HEALTH and the power of music to activate social change

#IAMWHOLE, MUSIC 4 MENTAL HEALTH and the power of music...

News | Posted 20th November 2018

#IAMWHOLE was created in 2016 in response to a brief from NHS Brighton and Hove, with the objective of increasing awareness of their mental health services and breaking down stigma, so that young people could feel more empowered to ask for help when they need it.

#IAMWHOLE, MUSIC 4 MENTAL...

#IAMWHOLE was created in 2016 in response to a brief from NHS Brighton and Hove, with the...

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Looking to sell more German wine? Play Beethoven

Looking to sell more German wine? Play Beethoven

News | Posted 20th November 2018

With Mindshare investigating the ‘Era of Influence’ at this year’s Huddle what could be more appropriate than a panel investigating the impact of behavioural science on our craft?

Looking to sell more German...

With Mindshare investigating the ‘Era of Influence’ at this year’s Huddle what could be...

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