Joanna Lyall

Jo is the Managing Director of Mindshare. She is responsible for growth and new product development as well as for creating client satisfaction and maintaining a happy and high-performing workforce.

Over a 20-year career in media, she has worked in almost every area of the business. Spending the first 10 years working in digital where, ultimately, she became Head of Digital and launched Mindshare Social. Over the next 8 years she went on to set up and lead Invention, our content and partnership team. Following this she ran the Planning department as Chief Planning Officer. She built the first generation of planners with the ability to blend digital, offline and social planning to create effective and innovative solutions to our clients' marketing challenges.

In 2016 Jo set up Grow@Mindshare alongside a team of people with a passion for digital-first businesses. Grow has been designed for businesses at early stages of growth and marketing investment.