Amanda has worked in the marketing and media industry since 2011. In this time, she has developed expert knowledge of the industry and become skilled in building marketing strategies that enable agencies to stand out from the crowd.
Amanda’s marketing career began at The Store WPP, a retail knowledge centre that provides support and expertise to the WPP operating companies that work with retail and FMCG clients. At The Store, Amanda was responsible for running marketing initiatives to promote BrandZ (the world’s most reliable ranking of brand value) as well as other retail specific projects. After three years, Amanda went on to lead marketing at WPP’s meetings and events agency, Grass Roots, and later at Flashtalking, an independent data activation and analytics company.
Amanda joined Mindshare in September 2017 and leads the marketing efforts in the UK. She is responsible for developing a marketing strategy that tells the unique Mindshare story, positions them as thought leaders, celebrates their excellent work and promotes their unique culture.