News

Nick Emery: "Do mind your Ps and Qs"

Nick Emery: "Do mind your Ps and Qs"

News | Posted 2nd October 2014

Why doesn’t anybody write thank you any more? I know this is grumpy-old-git territory, but people rarely bother to write thank you or acknowledge your efforts in writing. Face to face, we are still generally polite. But, electronically, we aren’t.

POV: Facebook Atlas Re-launch

POV: Facebook Atlas Re-launch

News | Posted 2nd October 2014

Mindshare Point of View: Facebook has re-launched Atlas, the ad serving technology it bought from Microsoft last February for a rumored $100m. Atlas has been widely viewed as a “has-been” in the ad serving wars.

POV: Facebook Video

POV: Facebook Video

News | Posted 30th September 2014

Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.

Nick Emery: "Let's believe that we are good"

Nick Emery: "Let's believe that we are good"

News | Posted 29th September 2014

Everyone gets their share of business strife, writes Mindshare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.

POV: eBay Mobile Ads

POV: eBay Mobile Ads

News | Posted 26th September 2014

Mindshare Point of View: eBay will reintroduce ads within its smartphone apps during Q4 2014 and tablet apps in early 2015. This comes after the introduction of mobile ads and their subsequent quick dismissal back in 2012, due to the belief that customers found them distracting.

Nick Emery: "You don't have to be a misery guts to succeed"

Nick Emery: "You don't have to be a misery guts to succeed"

News | Posted 21st August 2014

It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work.

Nick Emery: "We are in the business to create and take risks"

Nick Emery: "We are in the business to create and take...

News | Posted 17th July 2014

We in the media seem to have an overriding obsession with being in the assurance business rather than the invention business.

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