When Education and Advocation Meets Advertising

When Education and Advocation Meets Advertising

Homepage | Posted 25th June 2018

“Any statement we make on beauty is what we make on culture, so we have to pay extra attention to what we statement we make.” – Ukonwa Ojo (Senior Vice President, CoverGirl)

Gender Equality and Diversity Removes Stereotypes In Advertising

Gender Equality and Diversity Removes Stereotypes In...

Homepage | Posted 25th June 2018

Diversity more broadly is important to the work we create and ensuring we continue to develop fresh ideas/perspectives. It helps deliver truly creative thinking and work to remove stereotypes from advertising.

The Most Overused Word In Advertising: Culture

The Most Overused Word In Advertising: Culture

Homepage | Posted 22nd June 2018

Culture, it's a hot topic for brands and advertisers who use Hollywood to promote their brands. Culture is connection, conversation, and creation—it needs to be something tangible, something you can interact with. So by that definition hip-hop is culture.

Normalising Diversity In The Creative Industry

Normalising Diversity In The Creative Industry

Homepage | Posted 22nd June 2018

A common thread for many of the best sessions that I’ve seen at this year’s Cannes festival has been Cultural Impact – specifically through the lenses of diversity, social impact, and the current political climate – and how these topics have forever changed the creative storytelling that we as marketers are charged with.

It's All About The Passion

It's All About The Passion

Homepage | Posted 21st June 2018

If you look at the faces of all Cannes Lions speakers and award winners, you will find something in common: a true passion for what they do, for what they represent. This passion is authentic, contagious and motivating. Certainly it is no coincidence that success and passion often come together.

Transformation: The Soul Of Success

Transformation: The Soul Of Success

Homepage | Posted 21st June 2018

One central theme that runs through Cannes Lions 2018 at any point: TRANSFORMATION. The industry with its challenges, the companies, their employees and the extensive cultural systems are all transforming rapidly and steadily.

Bringing Humanity To Retail

Bringing Humanity To Retail

Homepage | Posted 21st June 2018

During a time when ecommerce is growing faster than ever before Angela Ahrendts shared her thoughts today on reimagining the retail experience through “humanising technology” and Apple’s commitment to invest in physical stores. Ahrendts’ key formula is technology and creativity balanced with humanity.

“Do something you are afraid of every day”

“Do something you are afraid of every day”

Homepage | Posted 20th June 2018

Often it is still a challenge to become accepted as woman at business work, especially in male-dominated industries. Stephanie McMahon (Chief Brand Officer) talks about her global impact in the realm of wrestling.

Using Technology for Good

Using Technology for Good

Homepage | Posted 18th June 2018

As we live in an age where new technologies have been emerging day by day; we as brands, media owners have a potential power to use it in a good cause!

Make The World A Better Place

Make The World A Better Place

Homepage | Posted 18th June 2018

“Make the world a better place”. A slogan shared by a lot of big companies in the world. But often there is a lack of actions and realizations, what remains is only the message.

Irem's Pre - Cannes POV - Soul

Irem's Pre - Cannes POV - Soul

Homepage | Posted 11th June 2018

Well, actually I’d just got tickets for Beyonce & Jay Z concert in Amsterdam right before I heard I was the chosen one from Turkey office who will attend the Cannes Lions International Festival as a Young Lion! So, I didn't hesitate even for a second to cancel my trip to Amsterdam to live my dream in Cannes in the same dates! As I'...

Patrick's Pre - Cannes POV - Soul

Patrick's Pre - Cannes POV - Soul

Homepage | Posted 11th June 2018

This year, I’m expecting a Cannes Lions International Festival of Creativity unlike any other in recent memory. Our industry is at a crossroads and change is imminent – driven by scrutiny and pressure from many different angles. I have no doubt that we’ll find solutions, and I look forward to hearing from industry leaders as we come together to...