Diversity more broadly is important to the work we create and ensuring we continue to develop fresh ideas/perspectives. It helps deliver truly creative thinking and work to remove stereotypes from advertising.
Culture, it's a hot topic for brands and advertisers who use Hollywood to promote their brands. Culture is connection, conversation, and creation—it needs to be something tangible, something you can interact with. So by that definition hip-hop is culture.
A common thread for many of the best sessions that I’ve seen at this year’s Cannes festival has been Cultural Impact – specifically through the lenses of diversity, social impact, and the current political climate – and how these topics have forever changed the creative storytelling that we as marketers are charged with.
During a time when ecommerce is growing faster than ever before Angela Ahrendts shared her thoughts today on reimagining the retail experience through “humanising technology” and Apple’s commitment to invest in physical stores. Ahrendts’ key formula is technology and creativity balanced with humanity.
If you look at the faces of all Cannes Lions speakers and award winners, you will find something in common: a true passion for what they do, for what they represent. This passion is authentic, contagious and motivating. Certainly it is no coincidence that success and passion often come together.
Well, actually I’d just got tickets for Beyonce & Jay Z concert in Amsterdam right before I heard I was the chosen one from Turkey office who will attend the Cannes Lions International Festival as a Young Lion! So, I didn't hesitate even for a second to cancel my trip to Amsterdam to live my dream in Cannes in the same dates! As I'...
This year, I’m expecting a Cannes Lions International Festival of Creativity unlike any other in recent memory. Our industry is at a crossroads and change is imminent – driven by scrutiny and pressure from many different angles. I have no doubt that we’ll find solutions, and I look forward to hearing from industry leaders as we come together to...