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Instagram's New Branded Content Ad Units

Instagram's New Branded Content Ad Units

News | Poslané: 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

Mobile World Congress 2019

Mobile World Congress 2019

News | Poslané: 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

Facebook Campaign Budget Optimisation

Facebook Campaign Budget Optimisation

News | Poslané: 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

Hľadáme stážistu na klientske oddelenie

Hľadáme stážistu na klientske oddelenie

News | Poslané: 18th February 2019

Študenti vysokých škôl, pozor! Možno hľadáme práve teba, ak: Si študentom ideálne štvrtého alebo piateho ročníka VŠ Máš zanietenie pre online marketing, tradičné médiá alebo marketing ako taký Si komunikatívny a dokážeš samostatne myslieť Máš v malíčku základné PC zručnosti (Outlook, Excel, Powerpoint atď.) Čo ti na oplátku ponúkame my? Prácu v...

Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

Facebook Integrates Instagram, WhatsApp and Messenger...

News | Poslané: 10th February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

Microsoft Project xCloud

Microsoft Project xCloud

News | Poslané: 25th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

CES 2019

CES 2019

News | Poslané: 11th January 2019

Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.

Facebook Live Shopping

Facebook Live Shopping

News | Poslané: 7th December 2018

Mindshare Point of View: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

US Cyber Week Round Up

US Cyber Week Round Up

News | Poslané: 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

Youtube's New Pre-Roll Advertising Model

Youtube's New Pre-Roll Advertising Model

News | Poslané: 23rd November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

Black Friday Innovations

Black Friday Innovations

News | Poslané: 16th November 2018

Mindshare POV: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

What to Expect for Singles’ Day 2018

What to Expect for Singles’ Day 2018

News | Poslané: 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

Facebook and Apple Q3 Results

Facebook and Apple Q3 Results

News | Poslané: 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

Magic Leap Is Here

Magic Leap Is Here

News | Poslané: 25th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

Snapchat Originals

Snapchat Originals

News | Poslané: 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Ads on WhatsApp

Ads on WhatsApp

News | Poslané: 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

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