Novinky

SXSW Interactive 2018

SXSW Interactive 2018

News | Poslané: 21st March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

CES 2018

CES 2018

News | Poslané: 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

Coalition for Better Ads - ad blocking

Coalition for Better Ads - ad blocking

News | Poslané: 13th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

POV: SXSWi 2017

POV: SXSWi 2017

News | Poslané: 22nd March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: CES 2017

POV: CES 2017

News | Poslané: 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

POV: Advertising Week New York

POV: Advertising Week New York

News | Poslané: 7th October 2016

Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana

POV: Kickoff - A Snapchat Super Bowl

POV: Kickoff - A Snapchat Super Bowl

News | Poslané: 10th February 2016

Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.

POV: Facebook “Dislike Button''

POV: Facebook “Dislike Button''

News | Poslané: 29th September 2015

The subject of the ‘Dislike’ button was raised during a question and answer session at Facebook’s headquarters, where it was announced that the button was "very close" to the user testing stage.

POV: CES Conference 2015

POV: CES Conference 2015

News | Poslané: 12th January 2015

Everything is connected & everything is converging If you thought the Internet of Things (IoT) was just about watches, fitness devices, and the odd fridge and washing machine, think again. Nearly every single device on show was a connected device, whether a car, phone, TV, home security system, clothing, robot, drone or pretty much anything...