Novinky

POV: DMEXCO 2016

POV: DMEXCO 2016

News | Poslané: 22nd September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

POV: #DMEXCO2015

POV: #DMEXCO2015

News | Poslané: 25th September 2015

Mindshare Point of View: BackgroundThe big names in the industry were there and the pilsner and bratwurst were delicious. DMEXCO is a curious blend of German and Global digital leaders mixed to create what just might be the most focused digital event around. Opened by WPP’s Sir Martin Sorrell and closed by GroupM’s Rob Norman, DMEXCO is growing...

Big Data is the New Crystal Ball

Big Data is the New Crystal Ball

News | Poslané: 11th June 2015

On the occasion of the Eurovision Song Contest (ESC) 2015 media agency Mindshare, part of WPP, tested whether it is possible to predict voting results via Social Media Buzz on Twitter.