Novinky

The Death of the Demographic

The Death of the Demographic

News | Poslané: 31st July 2017

Mindshare Point of View: How do we prepare our marketing for constant change? At my company, Mindshare, our product is Adaptive. We build media plans that can adapt and evolve to keep our messages as relevant as possible.

POV: Facebook’s Express Wi-Fi in India

POV: Facebook’s Express Wi-Fi in India

News | Poslané: 9th December 2016

Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.

POV: China’s Single’s Day Shopping Mania

POV: China’s Single’s Day Shopping Mania

News | Poslané: 18th November 2015

91.2 billion RMB (14.3 billion USD) gross merchandise value was generated on Nov. 11, China’s Single’s Day. This refreshed the world record for the highest daily gross merchandise value traded on a single e-commerce platform. Mindshare brings you a few insights into the shopping mania.

POV: Uber & The Challenges of Finding Success in China

POV: Uber & The Challenges of Finding Success in China

News | Poslané: 3rd September 2015

Even with a slowing economy and a turbulent (as was always to be expected) stock market, China remains far and away the largest source of growth for international brands. However this scale and growth can invariably turn out to be far more difficult to take advantage than many realize – whether retail or digital.