POV: Gaming 2018: Electronic Arts; LINE and Twitch

POV: Gaming 2018: Electronic Arts; LINE and Twitch

News | Posted 2nd November 2018

Mindshare Point of View: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

POV: Facebook and Apple Q3 Results

POV: Facebook and Apple Q3 Results

News | Posted 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

POV: Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

POV: Amazon Updates: Amazon Go Store, Qualcomm...

News | Posted 26th October 2018

Mindshare Point of View: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering.

POV: Q3 2018 Earnings Roundup

POV: Q3 2018 Earnings Roundup

News | Posted 26th October 2018

Mindshare Point of View: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines.

POV: What’s New in OTT Streaming Services

POV: What’s New in OTT Streaming Services

News | Posted 19th October 2018

Mindshare Point of View: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on the streaming platform.

POV: Magic Leap Is Here

POV: Magic Leap Is Here

News | Posted 12th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

POV: Snapchat Originals

POV: Snapchat Originals

News | Posted 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Mindshare Launches Voice and Visual Consultancy

Mindshare Launches Voice and Visual Consultancy

News | Posted 9th October 2018

London 8th October 2018: Mindshare is launching a new consultancy service focusing on voice and visual services. The new suite of services, workshops and products is designed to help clients navigate the new wave of digital disruption that will be driven by audio and visual technologies.

POV: Ads on WhatsApp

POV: Ads on WhatsApp

News | Posted 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mobile Marketing Association Names Mindshare Agency Of...

News | Posted 3rd October 2018

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association.

POV: Google Search Updates 2018

POV: Google Search Updates 2018

News | Posted 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Mindshare Hires James Harris

Mindshare Hires James Harris

News | Posted 24th September 2018

Mindshare hires James Harris

POV: Google Ads Exact Match Close Variants Update

POV: Google Ads Exact Match Close Variants Update

News | Posted 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

POV Pinterest opens API to Third Party Influencers

POV Pinterest opens API to Third Party Influencers

News | Posted 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

POV: Apple's 2018 Product Range

POV: Apple's 2018 Product Range

News | Posted 14th September 2018

Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.

POV: DMEXCO 2018

POV: DMEXCO 2018

News | Posted 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

Showing 49 - 64 of 539 results