POV: Coalition For Better Ads Update

POV: Coalition For Better Ads Update

News | Posted 18th January 2019

The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide. Here are the changes you need to look out for.

POV: CES 2019

POV: CES 2019

News | Posted 11th January 2019

Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.

POV: Apple's App Store Record & Q1 Warnings

POV: Apple's App Store Record & Q1 Warnings

News | Posted 4th January 2019

Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China.

POV: Facebook Search Advertising

POV: Facebook Search Advertising

News | Posted 14th December 2018

Mindshare POV: Facebook has started to test ads in its search results and marketplace again. Here's what you need to know.

GroupM TYNY: 2019 Ad Forecast

GroupM TYNY: 2019 Ad Forecast

News | Posted 7th December 2018

GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the $23bn earlier predicted.

POV: Facebook Live Shopping

POV: Facebook Live Shopping

News | Posted 7th December 2018

Mindshare Point of View: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

POV: US Cyber Week Round Up

POV: US Cyber Week Round Up

News | Posted 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

POV: Youtube's New Pre-Roll Advertising Model

POV: Youtube's New Pre-Roll Advertising Model

News | Posted 23rd November 2018

Mindshare Point of View: YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

POV: Double 11 Shopping Festival 2018

POV: Double 11 Shopping Festival 2018

News | Posted 16th November 2018

Mindshare POV: Double 11 has quickly evolved from being just a discount-driven day with a crowded logistic experience, to online-offline linkages and now to a day of omnichannel commerce with immersive shopping experiences that has expanded beyond China – all in just ten years.

POV: Black Friday Innovations

POV: Black Friday Innovations

News | Posted 16th November 2018

Mindshare POV: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

POV: What to Expect for Singles’ Day 2018

POV: What to Expect for Singles’ Day 2018

News | Posted 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

Ursula Arnold new CEO of Mindshare Austria

Ursula Arnold new CEO of Mindshare Austria

News | Posted 8th November 2018

Ursula Arnold is CEO of the media agency Mindshare in Austria with effect from November 1, 2018. She succeeds Christine Antlanger-Winter, who leaves the company after 15 years, including 10 years in management, to pursue new professional tasks.

POV: Gaming 2018: Electronic Arts; LINE and Twitch

POV: Gaming 2018: Electronic Arts; LINE and Twitch

News | Posted 2nd November 2018

Mindshare Point of View: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

POV: Facebook and Apple Q3 Results

POV: Facebook and Apple Q3 Results

News | Posted 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

POV: Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

POV: Amazon Updates: Amazon Go Store, Qualcomm...

News | Posted 26th October 2018

Mindshare Point of View: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering.

POV: Q3 2018 Earnings Roundup

POV: Q3 2018 Earnings Roundup

News | Posted 26th October 2018

Mindshare Point of View: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines.

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