Mindshare Point of View: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on the streaming platform.
London 8th October 2018: Mindshare is launching a new consultancy service focusing on voice and visual services. The new suite of services, workshops and products is designed to help clients navigate the new wave of digital disruption that will be driven by audio and visual technologies.
Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.
Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association.
This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.
Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.
Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.
Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.
Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.
Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.
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