POV: What’s New in OTT Streaming Services

POV: What’s New in OTT Streaming Services

News | Posted 19th October 2018

Mindshare Point of View: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on the streaming platform.

POV: Magic Leap Is Here

POV: Magic Leap Is Here

News | Posted 12th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

POV: Snapchat Originals

POV: Snapchat Originals

News | Posted 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Mindshare Launches Voice and Visual Consultancy

Mindshare Launches Voice and Visual Consultancy

News | Posted 9th October 2018

London 8th October 2018: Mindshare is launching a new consultancy service focusing on voice and visual services. The new suite of services, workshops and products is designed to help clients navigate the new wave of digital disruption that will be driven by audio and visual technologies.

POV: Ads on WhatsApp

POV: Ads on WhatsApp

News | Posted 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mobile Marketing Association Names Mindshare Agency Of...

News | Posted 3rd October 2018

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association.

POV: Google Search Updates 2018

POV: Google Search Updates 2018

News | Posted 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Mindshare Hires James Harris

Mindshare Hires James Harris

News | Posted 24th September 2018

Mindshare hires James Harris

POV Pinterest opens API to Third Party Influencers

POV Pinterest opens API to Third Party Influencers

News | Posted 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

POV: Google Ads Exact Match Close Variants Update

POV: Google Ads Exact Match Close Variants Update

News | Posted 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

POV: Apple's 2018 Product Range

POV: Apple's 2018 Product Range

News | Posted 14th September 2018

Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.

POV: DMEXCO 2018

POV: DMEXCO 2018

News | Posted 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

POV: Firefox Anti-Tracking Feature

POV: Firefox Anti-Tracking Feature

News | Posted 7th September 2018

Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.

POV: Google Assistant is now Bilingual

POV: Google Assistant is now Bilingual

News | Posted 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

Mindshare to Launch First Phase of Blockchain Pilot on the Zilliqa Platform

Mindshare to Launch First Phase of Blockchain Pilot on...

News | Posted 6th September 2018

Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.

POV: Amazon’s New Ad-Supported Streaming Service

POV: Amazon’s New Ad-Supported Streaming Service

News | Posted 31st August 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

Showing 1 - 16 of 487 results