Mindshare Germany win Best Media Strategy with Nike for the second time

Mindshare Germany win Best Media Strategy with Nike for...

News | Posted 12th March 2013

We are proud to announce that the category “best strategy” was again awarded to Mindshare Germany, this time for its submission “NIKE – my time is now”, a sophisticated and intelligently integrated campaign developed for a new generation of young soccer players.

Facebook Reveal ‘New Look’ News Feed

Facebook Reveal ‘New Look’ News Feed

News | Posted 11th March 2013

Background Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices.  Details The main changes are: The News Feed stream will be more prominent, with the home page...

Mobile World Congress 2013

Mobile World Congress 2013

News | Posted 11th March 2013

Background and Details This year’s Mobile World Congress (MWC) was the biggest yet. Over the course of the event, Barcelona welcomed more than 72,000 attendees from 200 countries. Here are the highlights of the world’s biggest mobile get together: The Launches LG brought six distinct handsets to MWC, and although their smartphones were announced...

POV: Firefox 22 And Cookie Blocking

POV: Firefox 22 And Cookie Blocking

News | Posted 4th March 2013

MINDSHARE POINT OF VIEW – Mozilla has announced that they intend to introduce a cookie blocker into their Firefox 22 release, which is due in June 2013.

Digital Media Driving Gamification of Dating World for young people, says Mindshare

Digital Media Driving Gamification of Dating World for...

News | Posted 11th February 2013

Young people influenced by Facebook relationship status updates and video games where players drive fast cars and pick up girls, now treat dating as a game rather than a route to settle down in long term monogamous relationships, according to research from leading global media agency, Mindshare.

Mindshare helps Nissan Set Guinness World Record™ title at Dubai International

Mindshare helps Nissan Set Guinness World Record™ title...

News | Posted 7th February 2013

Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Today, Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world.

Mindshare Named Media Agency of the Year in MENA

Mindshare Named Media Agency of the Year in MENA

News | Posted 7th February 2013

Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night.

CNBC Article: 10 Mega-Trends for 2013 from Mindshare North America

CNBC Article: 10 Mega-Trends for 2013 from Mindshare...

News | Posted 28th January 2013

Predictions are always precarious business. A left-field hit to the economy can throw forecasts into disarray while a scandal, new technology, or a new idea can push trends into unforeseen directions.

'Dynamic Pricing to Become Commonplace' says Mindshare as shoppers benefit from cold snap

'Dynamic Pricing to Become Commonplace' says Mindshare as...

News | Posted 21st January 2013

Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to leading global media agency Mindshare.

POV: CES 2013 Summary

POV: CES 2013 Summary

News | Posted 17th January 2013

MINDSHARE POINT OF VIEW – CES 2013 Summary

POV: Facebook Goes Into the Search Business

POV: Facebook Goes Into the Search Business

News | Posted 16th January 2013

MINDSHARE POINT OF VIEW – Facebook Goes Into the Search Business

New Year Resolutions May Provoke Cosmetic Surgery Drive, says Mindshare

New Year Resolutions May Provoke Cosmetic Surgery Drive,...

News | Posted 14th January 2013

Young people planning new resolutions are more likely than ever to consider going under the knife according to a report by leading global media agency network, Mindshare.

‘Virtual Ownership’ trend to dominate 2013 as CES puts more devices into consumers’ pockets

‘Virtual Ownership’ trend to dominate 2013 as CES puts...

News | Posted 14th January 2013

Tablets, Smartphones and other content rich devices are driving a global change in the attitude towards ownership, according to research from Mindshare, the global media agency network, with ‘profound implications for many industries’.

POV: Samsung’s Tizen-Based Phones

POV: Samsung’s Tizen-Based Phones

News | Posted 4th January 2013

MINDSHARE POINT OF VIEW – Samsung has announced plans to launch multiple devices using Linux-based mobile operating system Tizen.

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