We are proud to announce that the category “best strategy” was again awarded to Mindshare Germany, this time for its submission “NIKE – my time is now”, a sophisticated and intelligently integrated campaign developed for a new generation of young soccer players.
Background Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices. Details The main changes are: The News Feed stream will be more prominent, with the home page...
Background and Details This year’s Mobile World Congress (MWC) was the biggest yet. Over the course of the event, Barcelona welcomed more than 72,000 attendees from 200 countries. Here are the highlights of the world’s biggest mobile get together: The Launches LG brought six distinct handsets to MWC, and although their smartphones were announced...
Young people influenced by Facebook relationship status updates and video games where players drive fast cars and pick up girls, now treat dating as a game rather than a route to settle down in long term monogamous relationships, according to research from leading global media agency, Mindshare.
Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Today, Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world.
Predictions are always precarious business. A left-field hit to the economy can throw forecasts into disarray while a scandal, new technology, or a new idea can push trends into unforeseen directions.
Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to leading global media agency Mindshare.
Young people planning new resolutions are more likely than ever to consider going under the knife according to a report by leading global media agency network, Mindshare.
Tablets, Smartphones and other content rich devices are driving a global change in the attitude towards ownership, according to research from Mindshare, the global media agency network, with ‘profound implications for many industries’.
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