POV: 2018 Mobile World Congress: What You Need To Know

POV: 2018 Mobile World Congress: What You Need To Know

News | Posted 2nd March 2018

Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.

POV: Spotify files for IPO

POV: Spotify files for IPO

News | Posted 2nd March 2018

Mindshare Point of View: On Wednesday 28th February 2018, Spotify, the world’s largest music streaming service, announced its plans for an Initial Public Offering (IPO).

POV: Google Launches AdSense Auto Ads

POV: Google Launches AdSense Auto Ads

News | Posted 23rd February 2018

Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.

POV: Google's AMP Stories

POV: Google's AMP Stories

News | Posted 16th February 2018

This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.

The Future of Luxury Marketing: New Research from Mindshare North America

The Future of Luxury Marketing: New Research from...

News | Posted 15th February 2018

Mindshare NA Looks at Today’s Luxury Consumer and the Trends Shaping This Industry’s Future

POV: Snap and Twitter Results

POV: Snap and Twitter Results

News | Posted 9th February 2018

Mindshare Point of View: Both Twitter and Snap provided positive news for the industry and investors this week with a good round of Q4 results.

POV: Google’s Global Site Tag

POV: Google’s Global Site Tag

News | Posted 2nd February 2018

Mindshare Point of View: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity

POV: Quarterly Earnings Round Up

POV: Quarterly Earnings Round Up

News | Posted 2nd February 2018

Mindshare Point of View: The recent quarterly earnings updates from FAAMG (Facebook, Apple, Amazon, Microsoft and Google). The race is now on to become the world’s first $1 trn brand.

POV: Snapchat and Instagram Stories Updates

POV: Snapchat and Instagram Stories Updates

News | Posted 26th January 2018

Mindshare Point of View: The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.

POV: YouTube Brand Safety update

POV: YouTube Brand Safety update

News | Posted 19th January 2018

Mindshare Point of View: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand safety issue that has dogged it throughout 2017.

POV: Facebook Newsfeed Update Q1 2018

POV: Facebook Newsfeed Update Q1 2018

News | Posted 16th January 2018

Mindshare Point of View: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called ‘fake news’.

POV: CES 2018

POV: CES 2018

News | Posted 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Apple buys Shazam

POV: Apple buys Shazam

News | Posted 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

POV: Google v Amazon

POV: Google v Amazon

News | Posted 8th December 2017

Mindshare Point of View: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce.

POV: Snapchat Redesign

POV: Snapchat Redesign

News | Posted 1st December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Posted 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

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