Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.
Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.
Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.
The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.
This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.
Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.
Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).
POV: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo, Kindle and Fire devices. Here are the results from the epic day.
Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.
Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.
Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.
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