POV: DMEXCO 2018

POV: DMEXCO 2018

News | Posted 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

POV: Firefox Anti-Tracking Feature

POV: Firefox Anti-Tracking Feature

News | Posted 7th September 2018

Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.

POV: Google Assistant is now Bilingual

POV: Google Assistant is now Bilingual

News | Posted 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

Mindshare to Launch First Phase of Blockchain Pilot on the Zilliqa Platform

Mindshare to Launch First Phase of Blockchain Pilot on...

News | Posted 6th September 2018

Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.

POV: Amazon’s New Ad-Supported Streaming Service

POV: Amazon’s New Ad-Supported Streaming Service

News | Posted 31st August 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

POV: Aloha Facebook

POV: Aloha Facebook

News | Posted 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

Facebook Acquires Vidpresso

Facebook Acquires Vidpresso

News | Posted 17th August 2018

This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.

POV: Amazon Merges Ad Business

POV: Amazon Merges Ad Business

News | Posted 9th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

POV: Project Dragonfly

POV: Project Dragonfly

News | Posted 3rd August 2018

Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).

POV: Facebook and Instagram Limits

POV: Facebook and Instagram Limits

News | Posted 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

POV: Prime Day 2018 Results

POV: Prime Day 2018 Results

News | Posted 27th July 2018

POV: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo, Kindle and Fire devices. Here are the results from the epic day.

POV: Q2 Earnings 2018

POV: Q2 Earnings 2018

News | Posted 27th July 2018

POV: Three FAAMG companies and Twitter reported earnings this week - it was a mixed bag of results.

POV: Google Marketing Live 2018

POV: Google Marketing Live 2018

News | Posted 20th July 2018

Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.

POV: Prime Day 2018

POV: Prime Day 2018

News | Posted 13th July 2018

Mindshare POV: Prime Day returns on Monday, July 16th for its fourth year promising to be the largest grossing to date - having experienced an average growth rate (CAGR) of 60% from 2015-17.

POV: Snapchat Amazon Integration

POV: Snapchat Amazon Integration

News | Posted 13th July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

POV: Snap to Launch Gaming Platform

POV: Snap to Launch Gaming Platform

News | Posted 6th July 2018

Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.

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