MINDSHARE POINT OF VIEW – For marketers, one of the potentials of mobile advertising is the ability to serve hyper-relevant ads to consumers who are, or have been, within arm’s reach of a brand’s store or product.
MINDSHARE POINT OF VIEW – Apple announced iBeacon as a feature of iOS 7 at the WWDC in June. Apple has given no details about it and it was only mentioned in the keynote once, but it could have a profound impact on the retail-to-mobile, contextual and in-store shopping experience.
MINDSHARE POINT OF VIEW – Mobile app install ads have been one of Facebook’s most successful ad formats and have resulted in around 145 million downloads to date. However, Facebook is taking things a step further launching new ‘engagement and conversion’ app ads.
MINDSHARE POINT OF VIEW – Marking its 15th birthday with a bang, Google announced a new algorithm it calls ‘Hummingbird’. The new algorithm, designed to make search results more relevant, has apparently been in action for the past month. Despite this major change, most people noticed nothing different when searching.
MINDSHARE POINT OF VIEW – Pinterest has announced the addition of paid placements or ‘promoted pins’ to its previously ad-free site. In the company’s somewhat apologetic blog announcement, CEO Ben Sibermann reassured users that the promoted pins will be “tasteful, transparent and relevant".
Bangkok - Mindshare, the leading marketing and media network in Thailand swept the board at the inaugural MAAT awards last night, taking home 5 of the coveted gold trophies, as well as the overall Agency of the Year award. Apart from these wins GroupM were awarded as Network of The Year.