Digital Driven Innovation Set to Adapt How Business, Consumers, Governments and Charities Connect with each other
Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging all set to trend in 2014 according to Mindshare.
NEW YORK — Mindshare announced today the appointment of David Pullan to New York Office Lead and Unilever Client Lead, North America.
Bucharest 10th December 2013 — Mindshare Romania has swept two awards in ADC Romanian competition last week, being the only media agency awarded.
LONDON, UK, Dec. 11, 2013: Mindshare Worldwide, the global media agency network and sister global media agency MEC, will form part of a WPP-wide group of thought leaders that will be teaching a 2-day course at the newly established Blavatnik School of Government at Oxford University.
MINDSHARE POINT OF VIEW – Facebook is recognizing that people are increasingly using social media as a filter to help consume news content (Pew Research Centre found 64% of US adults use Facebook daily and half of these users consume news on the site) and is changing its algorithms to favour what it has termed ‘high quality content'.
Frankfurt, November 27, 2013: Frankfurt-based agency Mindshare, the longstanding provider of media services to Lufthansa, has once again come out top in a multi-stage pitch for the airline’s business.
Karl will work with Linda Lee (MD, Mindshare Japan) and Jeeyoung Kwak (GM, Mindshare Korea) to help develop Mindshare's offering and focus on their global portfolio of clients in these two markets
NEW YORK— Today, Mindshare announced the appointment of David Lang as Chief Content Officer, North America, further demonstrating the company’s increasing investment and focus in real-time content.
MINDSHARE POINT OF VIEW – Twitter has launched a new advertising product, TV Conversation Targeting, to sit alongside its existing TV-centric TV Ad Targeting offering. In order to know if either, or both, of these products is a good fit for a brand, it is important to note their differences:
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