POV: EU Copyright Directive

POV: EU Copyright Directive

News | Posted 28th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: Apple Event 2019

POV: Apple Event 2019

News | Posted 28th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

POV: Google's Stadia

POV: Google's Stadia

News | Posted 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

POV: ITP2.1

POV: ITP2.1

News | Posted 15th March 2019

Mindshare Point of View: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari).

POV: SXSW Interactive 2019

POV: SXSW Interactive 2019

News | Posted 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

POV: Instagram's New Branded Content Ad Units

POV: Instagram's New Branded Content Ad Units

News | Posted 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

POV: Pinterest Updates 2019

POV: Pinterest Updates 2019

News | Posted 8th March 2019

Pinterest recently announced a new way to showcase products on the platform by introducing catalogs, after a successful beta period back in 2018.

POV: Mobile World Congress 2019

POV: Mobile World Congress 2019

News | Posted 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

POV: Spotify Podcast Acquisitions 2019

POV: Spotify Podcast Acquisitions 2019

News | Posted 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

POV: Quarterly Earnings Roundup

POV: Quarterly Earnings Roundup

News | Posted 8th February 2019

It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know.

POV: Super Bowl LIII Wrap Up

POV: Super Bowl LIII Wrap Up

News | Posted 8th February 2019

Brands played it safe at Super Bowl LIII. Politics has been a big story for the NFL in recent years and many said the focus on Colin Kaepernick had led to a loss of ratings.

POV: Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

POV: Facebook Integrates Instagram, WhatsApp and...

News | Posted 1st February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

POV: Microsoft Project xCloud

POV: Microsoft Project xCloud

News | Posted 25th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

POV: Coalition For Better Ads Update

POV: Coalition For Better Ads Update

News | Posted 18th January 2019

The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide. Here are the changes you need to look out for.

POV: CES 2019

POV: CES 2019

News | Posted 11th January 2019

Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.

POV: Apple's App Store Record & Q1 Warnings

POV: Apple's App Store Record & Q1 Warnings

News | Posted 4th January 2019

Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China.

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