POV: Ads on WhatsApp

POV: Ads on WhatsApp

News | Posted 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mobile Marketing Association Names Mindshare Agency Of...

News | Posted 3rd October 2018

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association.

POV: Google Search Updates 2018

POV: Google Search Updates 2018

News | Posted 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Mindshare Hires James Harris

Mindshare Hires James Harris

News | Posted 24th September 2018

Mindshare hires James Harris

POV: Google Ads Exact Match Close Variants Update

POV: Google Ads Exact Match Close Variants Update

News | Posted 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

POV Pinterest opens API to Third Party Influencers

POV Pinterest opens API to Third Party Influencers

News | Posted 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

POV: Apple's 2018 Product Range

POV: Apple's 2018 Product Range

News | Posted 14th September 2018

Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.

POV: DMEXCO 2018

POV: DMEXCO 2018

News | Posted 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

POV: Firefox Anti-Tracking Feature

POV: Firefox Anti-Tracking Feature

News | Posted 7th September 2018

Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.

POV: Google Assistant is now Bilingual

POV: Google Assistant is now Bilingual

News | Posted 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

Mindshare to Launch First Phase of Blockchain Pilot on the Zilliqa Platform

Mindshare to Launch First Phase of Blockchain Pilot on...

News | Posted 6th September 2018

Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.

POV: Amazon’s New Ad-Supported Streaming Service

POV: Amazon’s New Ad-Supported Streaming Service

News | Posted 31st August 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

POV: Aloha Facebook

POV: Aloha Facebook

News | Posted 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

Facebook Acquires Vidpresso

Facebook Acquires Vidpresso

News | Posted 17th August 2018

This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.

POV: Amazon Merges Ad Business

POV: Amazon Merges Ad Business

News | Posted 9th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

POV: Project Dragonfly

POV: Project Dragonfly

News | Posted 3rd August 2018

Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).

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