POV: NewFronts 2018

POV: NewFronts 2018

News | Posted 11th May 2018

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

POV: Microsoft Audience Network

POV: Microsoft Audience Network

News | Posted 11th May 2018

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

BP appoints WPP as its preferred global partner

BP appoints WPP as its preferred global partner

News | Posted 9th May 2018

BP appoints WPP as its preferred global partner

POV: Snap Inc. Q1 results

POV: Snap Inc. Q1 results

News | Posted 4th May 2018

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

POV: Facebook – F8 Developer Conference 2018

POV: Facebook – F8 Developer Conference 2018

News | Posted 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

POV: Google Maps Uses Landmarks For Directions

POV: Google Maps Uses Landmarks For Directions

News | Posted 27th April 2018

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.

POV: Digital Platforms Q1 Results

POV: Digital Platforms Q1 Results

News | Posted 27th April 2018

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

News | Posted 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

News | Posted 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Mindshare ranks #1 in the MMA Smarties Business Impact Index

Mindshare ranks #1 in the MMA Smarties Business Impact Index

News | Posted 11th April 2018

Mindshare have ranked in top spot in multiple categories for the recent MMA Smarties Business Impact Index for Global and North America.

Mindshare Wins at I-Com Global Summit 2018

Mindshare Wins at I-Com Global Summit 2018

News | Posted 11th April 2018

Mindshare has brought home some serious hardware from the I-Com Global Summit 2018 that took place this week in San Sebastian, Spain. Wins include: Smart Data Agency of the Year and 1st place at the annual Smart Data Hackathon

POV: Google’s First Voice Activated Coupon

POV: Google’s First Voice Activated Coupon

News | Posted 6th April 2018

Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.

POV: Google Acquires Tenor

POV: Google Acquires Tenor

News | Posted 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

POV: Google Launches Shopping Actions to Compete with Amazon

POV: Google Launches Shopping Actions to Compete with Amazon

News | Posted 23rd March 2018

Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

News | Posted 23rd March 2018

Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.

Karen Nayler To Retire As Mindshare Canada CEO; Devon MacDonald Named As Successor

Karen Nayler To Retire As Mindshare Canada CEO; Devon...

News | Posted 23rd March 2018

MacDonald, Currently Chief Strategy Officer, to assume CEO role August 1, 2018

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