POV: Google Maps Uses Landmarks For Directions

POV: Google Maps Uses Landmarks For Directions

News | Posted 27th April 2018

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.

POV: Digital Platforms Q1 Results

POV: Digital Platforms Q1 Results

News | Posted 27th April 2018

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

News | Posted 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

News | Posted 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Mindshare Wins at I-Com Global Summit 2018

Mindshare Wins at I-Com Global Summit 2018

News | Posted 11th April 2018

Mindshare has brought home some serious hardware from the I-Com Global Summit 2018 that took place this week in San Sebastian, Spain. Wins include: Smart Data Agency of the Year and 1st place at the annual Smart Data Hackathon

Mindshare ranks #1 in the MMA Smarties Business Impact Index

Mindshare ranks #1 in the MMA Smarties Business Impact Index

News | Posted 11th April 2018

Mindshare have ranked in top spot in multiple categories for the recent MMA Smarties Business Impact Index for Global and North America.

POV: Google’s First Voice Activated Coupon

POV: Google’s First Voice Activated Coupon

News | Posted 6th April 2018

Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.

POV: Google Acquires Tenor

POV: Google Acquires Tenor

News | Posted 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

Karen Nayler To Retire As Mindshare Canada CEO; Devon MacDonald Named As Successor

Karen Nayler To Retire As Mindshare Canada CEO; Devon...

News | Posted 23rd March 2018

MacDonald, Currently Chief Strategy Officer, to assume CEO role August 1, 2018

POV: Google Launches Shopping Actions to Compete with Amazon

POV: Google Launches Shopping Actions to Compete with Amazon

News | Posted 23rd March 2018

Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

News | Posted 23rd March 2018

Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.

Mindshare 24 launches to kick start creativity and then scale it

Mindshare 24 launches to kick start creativity and then...

News | Posted 22nd March 2018

Mindshare has launched a new intuitive and raw ideation service called Mindshare 24 to kick start creativity and scale it.

Mindshare Changes Management for Growth Markets

Mindshare Changes Management for Growth Markets

News | Posted 21st March 2018

Mindshare, the global media agency network, has today announced two major leadership changes for their Growth Markets region.

POV: YouTube launches Information Cues

POV: YouTube launches Information Cues

News | Posted 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

POV: SXSW Interactive 2018

POV: SXSW Interactive 2018

News | Posted 16th March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

POV: Mixed Reality Startup, Magic Leap Raises Additional $461M In Funding

POV: Mixed Reality Startup, Magic Leap Raises Additional ...

News | Posted 9th March 2018

Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.

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