Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.
Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.
Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.
Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.
Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.
Mindshare have ranked in top spot in multiple categories for the recent MMA Smarties Business Impact Index for Global and North America.
Mindshare has brought home some serious hardware from the I-Com Global Summit 2018 that took place this week in San Sebastian, Spain. Wins include: Smart Data Agency of the Year and 1st place at the annual Smart Data Hackathon
Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.
Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.
Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.
Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.
MacDonald, Currently Chief Strategy Officer, to assume CEO role August 1, 2018
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