Mindshare U.S. launches Neurolab to bust media and marketing myths

Mindshare U.S. launches Neurolab to bust media and...

News | Posted 17th June 2019

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands NEW YORK—June 17, 2019—There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By challenging long-held marketer assumptions around ad creative,...

POV: Mary Meeker Future of the Internet Report 2019

POV: Mary Meeker Future of the Internet Report 2019

News | Posted 14th June 2019

Mindshare Point of View: Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy.

POV: Apple WWDC 2019

POV: Apple WWDC 2019

News | Posted 7th June 2019

Mindshare POV: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy.

POV: Facebook Interactive Ads

POV: Facebook Interactive Ads

News | Posted 31st May 2019

Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading.

POV: Amazon Looks to Buy Sizmek

POV: Amazon Looks to Buy Sizmek

News | Posted 24th May 2019

Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek.

Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

Mindshare Dominates Festival Of Media Global Awards 2019...

News | Posted 23rd May 2019

Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.

POV: Google’s New Ad Formats

POV: Google’s New Ad Formats

News | Posted 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

Mindshare POV: Google I/O Conference 2019

Mindshare POV: Google I/O Conference 2019

News | Posted 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

POV: Facebook F8 Developer Conference 2019

POV: Facebook F8 Developer Conference 2019

News | Posted 3rd May 2019

Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.

POV: Q1 2019 Earnings

POV: Q1 2019 Earnings

News | Posted 26th April 2019

Mindshare Point of View: Snap, Twitter, Facebook and Amazon all reported results this week. Here’s what you need to know.

POV: Facebook Voice Assistant

POV: Facebook Voice Assistant

News | Posted 18th April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

THE MENTORSHIP GAP: NEW RESEARCH FROM MINDSHARE U.S. HIGHLIGHTS OPPORTUNITIES IN THE WORKPLACE

THE MENTORSHIP GAP: NEW RESEARCH FROM MINDSHARE U.S....

News | Posted 17th April 2019

NEW YORK—April 16, 2019—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S.highlights some of the other critical areas in the workplace where there’s a gender gap in opportunities and benefits.

POV: Facebook Brand Safety: Inventory Filters

POV: Facebook Brand Safety: Inventory Filters

News | Posted 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

Mindshare Shortlists At The I-COM Data Creativity Awards

Mindshare Shortlists At The I-COM Data Creativity Awards

News | Posted 11th April 2019

Mindshare, the global media agency that is part of WPP, has received 5 shortlists at the I-COM Data Creativity Awards 2019.

POV: Snap Inc’s First Partner Summit

POV: Snap Inc’s First Partner Summit

News | Posted 5th April 2019

Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform.

MINDSHARE LEADS FESTIVAL OF MEDIA GLOBAL SHORTLIST

MINDSHARE LEADS FESTIVAL OF MEDIA GLOBAL SHORTLIST

News | Posted 5th April 2019

Mindshare China is the most shortlisted agency office at the Festival of Media Global Awards 2019 with 15 entries.

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