Facebook Acquires Vidpresso

Facebook Acquires Vidpresso

News | Posted 17th August 2018

This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.

POV: Amazon Merges Ad Business

POV: Amazon Merges Ad Business

News | Posted 9th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

POV: Project Dragonfly

POV: Project Dragonfly

News | Posted 3rd August 2018

Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).

POV: Facebook and Instagram Limits

POV: Facebook and Instagram Limits

News | Posted 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

POV: Prime Day 2018 Results

POV: Prime Day 2018 Results

News | Posted 27th July 2018

POV: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo, Kindle and Fire devices. Here are the results from the epic day.

POV: Q2 Earnings 2018

POV: Q2 Earnings 2018

News | Posted 27th July 2018

POV: Three FAAMG companies and Twitter reported earnings this week - it was a mixed bag of results.

POV: Google Marketing Live 2018

POV: Google Marketing Live 2018

News | Posted 20th July 2018

Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.

POV: Prime Day 2018

POV: Prime Day 2018

News | Posted 13th July 2018

Mindshare POV: Prime Day returns on Monday, July 16th for its fourth year promising to be the largest grossing to date - having experienced an average growth rate (CAGR) of 60% from 2015-17.

POV: Snapchat Amazon Integration

POV: Snapchat Amazon Integration

News | Posted 13th July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

POV: Snap to Launch Gaming Platform

POV: Snap to Launch Gaming Platform

News | Posted 6th July 2018

Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.

POV: Instagram Launch Instagram TV

POV: Instagram Launch Instagram TV

News | Posted 29th June 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

POV: Broadcasters Shake Up World Cup Offerings

POV: Broadcasters Shake Up World Cup Offerings

News | Posted 29th June 2018

Mindshare POV: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. Broadcasters that sign multi-million dollar deals for exclusive rights are having to adapt their approach to reach and engage audiences with relevant content across multiple channels.

POV: YouTube Brand Safety Updates, June 2018

POV: YouTube Brand Safety Updates, June 2018

News | Posted 22nd June 2018

Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:

POV: Google Invests In JD.com

POV: Google Invests In JD.com

News | Posted 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

GroupM Forecast: 4.5% Global Ad Growth In 2018

GroupM Forecast: 4.5% Global Ad Growth In 2018

News | Posted 20th June 2018

Digital to Capture 95% of Growth in 2018 and 99% in 2019; Highlighting Need for Better Digital Measurement

MINDSHARE NA EVOLVES LEADERSHIP TEAM

MINDSHARE NA EVOLVES LEADERSHIP TEAM

News | Posted 19th June 2018

NEW YORK—June 19, 2018—Mindshare North America, the global media agency network that’s part of WPP, today announced two new c-level appointments to its leadership team as part of the agency’s evolution in how it solves clients’ business challenges and drives long-term brand growth.

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