Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.
Mindshare NA Looks at Today’s Luxury Consumer and the Trends Shaping This Industry’s Future
Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.
Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.
Mindshare Partners with ENACTUS to help achieve UN Sustainable Development Goals as it celebrates its Twentieth Birthday
‘The World’, November 1st 2017: Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs).
Digital strategist Lukas Adamis takes over Strategy Lead as new Head of Business Development / Digital Marketing expert Dennis Heidman becomes new client lead Unilever and office lead Hamburg
Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.
Mindshare North America, the global media agency network that’s part of WPP, won big at The Drum’s U.S. Digital Trading Awards last week, taking home the prize for Best Digital Trading Team for its work with Kimberly-Clark on programmatic buying.
Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.
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