POV: Facebook Paper

POV: Facebook Paper

News | Posted 5th February 2014

MINDSHARE POINT OF VIEW – Facebook has released the ‘Paper’ App on iOS in the US offering ‘beautiful storytelling from friends and the world.’

POV: Google EU Antitrust Case – 3rd Proposal

POV: Google EU Antitrust Case – 3rd Proposal

News | Posted 5th February 2014

MINDSHARE POINT OF VIEW – Google EU Antitrust Case – 3rd Proposal. The EU Commission and Google agreed on 5th February to a number of concessions in how the search engine displays competitor’s listings on its results page.

POV: Facebook Kills Sponsored Stories

POV: Facebook Kills Sponsored Stories

News | Posted 30th January 2014

MINDSHARE POINT OF VIEW – Those of us that use Facebook on a regular basis would have experienced ads on our newsfeeds revealing actions taken by our friends e.g. ‘Rachel likes Topshop’.

POV: Facebook Quarterly Results

POV: Facebook Quarterly Results

News | Posted 30th January 2014

MINDSHARE POINT OF VIEW – Facebook's demise grossly exaggerated

POV: Facebook’s ‘Trending Articles’

POV: Facebook’s ‘Trending Articles’

News | Posted 22nd January 2014

MINDSHARE POINT OF VIEW – Facebook has just launched a feature called ‘Trending Articles’ on its desktop platform across selected countries including the US, UK, Canada, India and Australia. This feature allows users to discover what kind of topics are most popular within their Facebook newsfeed.

POV: Facebook Tweaks to Promote High News Content

POV: Facebook Tweaks to Promote High News Content

News | Posted 11th December 2013

MINDSHARE POINT OF VIEW – Facebook is recognizing that people are increasingly using social media as a filter to help consume news content (Pew Research Centre found 64% of US adults use Facebook daily and half of these users consume news on the site) and is changing its algorithms to favour what it has termed ‘high quality content'.

POV: Apple Buys PrimeSense

POV: Apple Buys PrimeSense

News | Posted 29th November 2013

MINDSHARE POINT OF VIEW – Apple has bought the Israeli tech company that worked with Microsoft on the product that became Kinect.

POV: Twitter’s 'Conversation Targeting'

POV: Twitter’s 'Conversation Targeting'

News | Posted 22nd November 2013

MINDSHARE POINT OF VIEW – Twitter has launched a new advertising product, TV Conversation Targeting, to sit alongside its existing TV-centric TV Ad Targeting offering. In order to know if either, or both, of these products is a good fit for a brand, it is important to note their differences:

POV: TV-Sync Facebook Ads

POV: TV-Sync Facebook Ads

News | Posted 18th November 2013

MINDSHARE POINT OF VIEW – On the 23rd of October Civolution announced a partnership with Optimal to enable brands to purchase Facebook ads from the FBX in synchronization with TV commercials.

POV: Tweet-A-Coffee

POV: Tweet-A-Coffee

News | Posted 15th November 2013

MINDSHARE POINT OF VIEW – On the 28th of October Starbucks coffee announced a surprise partnership with Twitter, enabling gift certificates to be exchanged via tweets.

POV: Google Banner Ads

POV: Google Banner Ads

News | Posted 4th November 2013

MINDSHARE POINT OF VIEW – Last week Google began testing banner ads within search results in the United States.

POV: Google AdWords Ad Rank Change

POV: Google AdWords Ad Rank Change

News | Posted 1st November 2013

MINDSHARE POINT OF VIEW – Advertisers have always been encouraged by Google to leverage ad extensions, now it has become essential to running a successful campaign.

POV: Google gets FBx access

POV: Google gets FBx access

News | Posted 25th October 2013

MINDSHARE POINT OF VIEW – Google’s Demand Side Platform (DSP) DoubleClick Bid Manger (DBM) is joining Facebook’s Real-time bidding exchange, FBx.

POV: Twitter Expands into TV

POV: Twitter Expands into TV

News | Posted 16th October 2013

MINDSHARE POINT OF VIEW – With partnerships between Twitter and TV networks expanding rapidly, it was only a matter of time before a major cable provider got involved.

POV: Apple iBeacon

POV: Apple iBeacon

News | Posted 16th October 2013

MINDSHARE POINT OF VIEW – Apple announced iBeacon as a feature of iOS 7 at the WWDC in June. Apple has given no details about it and it was only mentioned in the keynote once, but it could have a profound impact on the retail-to-mobile, contextual and in-store shopping experience.

POV: Instagram Photo stream ads

POV: Instagram Photo stream ads

News | Posted 8th October 2013

MINDSHARE POINT OF VIEW – Instagram has announced it will release photo stream ads in the US only. This follows a recent similar ‘limited’ release of a new ad product by Pinterest.

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