MINDSHARE POINT OF VIEW – Google EU Antitrust Case – 3rd Proposal. The EU Commission and Google agreed on 5th February to a number of concessions in how the search engine displays competitor’s listings on its results page.
MINDSHARE POINT OF VIEW – Facebook has just launched a feature called ‘Trending Articles’ on its desktop platform across selected countries including the US, UK, Canada, India and Australia. This feature allows users to discover what kind of topics are most popular within their Facebook newsfeed.
MINDSHARE POINT OF VIEW – Facebook is recognizing that people are increasingly using social media as a filter to help consume news content (Pew Research Centre found 64% of US adults use Facebook daily and half of these users consume news on the site) and is changing its algorithms to favour what it has termed ‘high quality content'.
MINDSHARE POINT OF VIEW – Twitter has launched a new advertising product, TV Conversation Targeting, to sit alongside its existing TV-centric TV Ad Targeting offering. In order to know if either, or both, of these products is a good fit for a brand, it is important to note their differences:
MINDSHARE POINT OF VIEW – Apple announced iBeacon as a feature of iOS 7 at the WWDC in June. Apple has given no details about it and it was only mentioned in the keynote once, but it could have a profound impact on the retail-to-mobile, contextual and in-store shopping experience.