MINDSHARE POINT OF VIEW – Mobile app install ads have been one of Facebook’s most successful ad formats and have resulted in around 145 million downloads to date. However, Facebook is taking things a step further launching new ‘engagement and conversion’ app ads.
MINDSHARE POINT OF VIEW – Marking its 15th birthday with a bang, Google announced a new algorithm it calls ‘Hummingbird’. The new algorithm, designed to make search results more relevant, has apparently been in action for the past month. Despite this major change, most people noticed nothing different when searching.
MINDSHARE POINT OF VIEW – Pinterest has announced the addition of paid placements or ‘promoted pins’ to its previously ad-free site. In the company’s somewhat apologetic blog announcement, CEO Ben Sibermann reassured users that the promoted pins will be “tasteful, transparent and relevant".
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