POV: Facebook’s new app advertising format

POV: Facebook’s new app advertising format

News | Posted 7th October 2013

MINDSHARE POINT OF VIEW – Mobile app install ads have been one of Facebook’s most successful ad formats and have resulted in around 145 million downloads to date. However, Facebook is taking things a step further launching new ‘engagement and conversion’ app ads.

POV: Hummingbird Algorithm

POV: Hummingbird Algorithm

News | Posted 1st October 2013

MINDSHARE POINT OF VIEW – Marking its 15th birthday with a bang, Google announced a new algorithm it calls ‘Hummingbird’. The new algorithm, designed to make search results more relevant, has apparently been in action for the past month. Despite this major change, most people noticed nothing different when searching.

POV: Pinterest Promoted Pins

POV: Pinterest Promoted Pins

News | Posted 1st October 2013

MINDSHARE POINT OF VIEW – Pinterest has announced the addition of paid placements or ‘promoted pins’ to its previously ad-free site. In the company’s somewhat apologetic blog announcement, CEO Ben Sibermann reassured users that the promoted pins will be “tasteful, transparent and relevant".

POV: Grand Theft Auto V

POV: Grand Theft Auto V

News | Posted 20th September 2013

MINDSHARE POINT OF VIEW - Created in 1997, the Grand Theft Auto series is widely considered one of the most influential franchises in gaming.

POV: Twitter's upcoming IPO

POV: Twitter's upcoming IPO

News | Posted 16th September 2013

MINDSHARE POINT OF VIEW - With a brief tweet, last week Twitter made official the worst kept secret in the business: it’s going public.

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