Winning a stand out twenty trophies at the China Digital Media Awards for their efforts in digital marketing, Mindshare was by far the most awarded agency for the inaugural show.
Asia Pacific - Mindshare Greater China and GroupM Hong Kong have appointed Caroline Chan to lead the Hong Kong office for Mindshare. She takes over from Paul Gibbins who has led the office for four years and moves on to lead a large regional business for Mindshare based in Bangkok.
Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.
Mindshare India has announced the appointment of Mahendra Upadhyay as Head of Data & Technology. In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare.
Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Aloun Liu to the newly created role of Head of Data & Technology for the Asia Pacific region
Asia Pacific, 11th January 2016 - Mindshare, the global media agency network that is part of WPP, has appointed Karl Cluck to the role of Chief Client Officer for Mindshare Asia Pacific.
91.2 billion RMB (14.3 billion USD) gross merchandise value was generated on Nov. 11, China’s Single’s Day. This refreshed the world record for the highest daily gross merchandise value traded on a single e-commerce platform. Mindshare brings you a few insights into the shopping mania.
Mindshare APAC, the global media agency network that is part of WPP, has launched FAST Hub (Future Adaptive Specialist Team) in Singapore, supported by EDB, to enable brands to benefit from the growth opportunities appearing in emerging markets.
Even with a slowing economy and a turbulent (as was always to be expected) stock market, China remains far and away the largest source of growth for international brands. However this scale and growth can invariably turn out to be far more difficult to take advantage than many realize – whether retail or digital.
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