Mindshare Worldwide appoints Liz Salway to run Worldwide Programmatic Team, promotes Adam Ray to Global Programmatic Role

London, 28th February 2016: Mindshare Worldwide, the media agency network that is part of WPP, has appointed Liz Salway to run its Worldwide programmatic team and promoted Adam Ray to the new role of Global Head of Programmatic.

Liz joins with a background in programmatic consultancy, working with brands across automotive and CPG clients, as well as having a long history within ad tech focusing on delivering commercial value for both sides of the digital marketplace.

In her role she will be responsible for the 60 strong London-based Mindshare Worldwide programmatic team that delivers multinational campaigns, one of the biggest international programmatic teams in the world.

Adam Ray, the current leader of the team is taking on the new role of Global Head of Programmatic. Having set up and built the Mindshare Worldwide programmatic team he will use his experience to spread best practice around the global Mindshare network.

Liz said: “I am thrilled to be joining the Mindshare Worldwide team. I very much look forward to building on the incredible growth within the Worldwide programmatic team here and helping to shape how programmatic is leveraged across media channels to drive results, efficiency and crucially creativity to Mindshare’s clientbase.”

Adam said: ‘I’m excited to continue building a world-class programmatic product for Mindshare’s clients. It’s an exciting time for this part of the industry with very fast development and I’m proud to be helping the entire Mindshare network to leverage that innovation for our clients.’

Marco Rimini, CEO Mindshare Worldwide Central Team, said: ‘Adam has built a world-class product in London for clients including Nike and Unilever. This is a great chance for him to now leverage the knowledge he has gained for clients around the world.’

Mindshare’s programmatic offering sits inside four FAST (Future Adaptive Specialist Team) hubs around the world (London, New York, Singapore, Shanghai). These dedicated performance units bring together paid search, paid social, SEO and display advertising into one integrated offering for clients and leverage best in class technology and data services, including GroupM’s mPLATFORM.

Last month Mindshare and sister WPP creative agency Grey London launched Mindshare Fast@Grey London, a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising – at an unprecedented speed and scale.

Read the story in Campaign here:

For further information, please contact: Greg Brooks, Global Marketing Director, Mindshare Worldwide on: +44 (0)7826 869312 or