Mindshare wins European media account for Hertz

24 June 2014, London: Mindshare, the global media agency network that is part of WPP, has been awarded the pan-European media planning and buying account for Hertz the world's leading general use car rental brand.

The account covers all above the line media duties for the Hertz, Dollar, Thrifty and Firefly brands in ‘corporately-owned’ markets - Belgium, the Czech Republic, France, Germany, Italy, Netherlands, Spain and the UK. It also includes a brief to support franchisee countries within EMEA.

Elyes Mrad, Vice President of Sales & Marketing, Hertz International, said: “The appointment of Mindshare as the new media agency for our pan-European media planning brings fresh air to our marketing campaigns. Hertz is reinventing the car rental experience through its innovative products and services; Mindshare’s creative and cutting-edge media buying solutions are perfectly aligned with our identity. We are confident that this new alliance will result in an even more effective exposure for our brands.

Marco Rimini, CEO of the Mindshare Worldwide Central Team said: “We’re delighted to have been selected by Hertz and are looking forward to working together to grow their business.”

Mindshare begins work on the account with immediate effect.

For further information please contact:

Greg Brooks, Global Marketing Director, Mindshare Worldwide on: 07826 869312 or


Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at and follow us on Twitter @mindshare and and


GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About Hertz

Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in about 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Dollar and Thrifty have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe.

Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations,  Mobile Wi-Fi and unique vehicles offered through the Company's Adrenaline, Dream, Family,  Fun,  Green and Prestige Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. More information about the company can be found at