Mindshare North America Appoints Chief Strategy Officer
NEW YORK 5th June 2013 — Mindshare, the global media agency network, today named Jordan Bitterman to the newly created role of Chief Strategy Officer for Mindshare North America.
Bitterman, who comes to Mindshare from Digitas, will drive digital, content and communications planning for Mindshare in North America. At Digitas, Bitterman co-founded the Digitas NewFront, the forerunner to the Digital Content NewFronts, now a key, annual event in the digital marketplace.
His responsibilities will include driving inspiration for the Mindshare brand in North America through a series of internal initiatives, connecting Mindshare to the marketplace, focusing on critical industry partnerships and emerging technology, and delivering best-in-class work through leading the communications planning, content and digital disciplines. He also will focus on CMO level engagement and take a central role in the new business effort across Mindshare North America.
“Jordan is a rare and exceptional talent,” said Mindshare Global CEO Nick Emery. “As Chief Strategy Officer, he will harness distribution, content and technology to put real time adaptive solutions at our heart. This shows the scale of our ambition to be our clients’ lead marketing partner.”
Emery added that Bitterman will be based in New York and that he will take up his new role in mid-June.
At Digitas, Bitterman worked most recently as Senior Vice President, North America Lead for Social, Mobile & Content. Prior to that role he headed the agency’s New York media capability and served as a client lead on the agency’s global account with American Express. Earlier in his career, he worked as a Vice President of Media for Foote Cone & Belding, and in a range of media-related roles for Modem Media, Ammirati Puris Lintas and Fenn King Murphy.