Mindshare Malaysia Wins ‘Media Agency of the Year’ For The Fifth Consecutive Year
Kuala Lumpur, June 10 – Mindshare Malaysia, part of the global media agency network GroupM, won the coveted Gold for ‘Media Agency of the Year’ for the fifth consecutive year at the 5th Annual Agency of the Year Awards 2014 organized by advertising + marketing Magazine.
Held at the Hilton Kuala Lumpur last week, ‘Agency of the Year’ winners are decided amongst eighteen senior-level client marketers from various industries. Entries were judged on business performance, staff development and management, contributions to the industry and community at large and work carried out in 2013.
In addition to the ‘Media Agency of the Year’ title, Mindshare Malaysia also took home ‘The Overall Best Media Usage MARKie’ award. MARKies won were in the categories of ‘Best Use of Mobile’, ‘Best Use of Integrated Media’ and ‘Best Idea – Print’.
Entries were assessed by senior-level client marketers, with winners selected based on the highest combined score in each of the following categories: challenge, strategy, execution and results.
“We are honoured to be able to make the 5th year mark as the ‘Media Agency of the Year’ and to also be awarded ‘The Overall Best Media Usage MARKie’. These accolades by the marketing community truly recognised Mindshare's strength across the board, be it as lead business partner to our clients or in innovative campaigns driven by original thinking,” said Gerald Wittenberger, Managing Director of Mindshare Malaysia.
“We are proud of our team which embraces the Mindshare culture of speed, provocation and teamwork to deliver great work every day on behalf our clients. We also attribute the win to the strong partnership with our clients, media and agency partners”, he added.
List of A+M MARKies won by Mindshare:
- Best Use of Mobile : Rexona Move: The World’s Longest Virtual Relay Race – Unilever Malaysia
- Best Use of Integrated Media: It's Shampoo Advertising. But Where's The Hair?! – Unilever Malaysia
- Best Idea – Print : Going Beyond Digital To Create User Generated Content – Nestle Products
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA 2013). In Malaysia, Mindshare is the leading marketing and media services company and has been awarded Campaign Asia-Pacific ‘Media Agency of the Year’ 2013 and advertising+marketing Magazine ‘Media Agency of the Year’ for five consecutive years since 2010. Mindshare’s services include media planning, buying and implementation augmented by specialist services such as a complete digital media division, econometric modeling, consumer research, and project management of events, sponsorships and content creation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit: www.mindshareworld.com.