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Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

London, Istanbul, Mumbai, Bangkok, Shanghai, Sydney, 23rd May 2019:  Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.

Mindshare China was the most shortlisted agency at the Festival and converted this into 2 Gold, 3 Silver and 6 Bronze awards, meaning it also won Agency of the Year!  The work awarded covered KFC, Maybelline, Uniqlo, Lays and Dyson and included AI being used to create new value for viewers of eSports and unique data driven ecommerce work.

Mindshare India followed closely behind with 2 Gold, 2 Silver and 2 Bronze awards and it also took home Campaign of the Year for a campaign for Unilever brand Lifebuoy that helped to reduce instances of common diseases in rural areas using a combination of big data analytics and outbound mobile calls.

Mindshare Australia picked up 5 awards for its work with Foxtel, which received the Special Award for Adtech/Martech and saw the creation of an AI nicknamed ‘Monty’ that could predict when wickets would fall in cricket matches and would alert subscribers to watch to maximise their subscriptions via ads triggered by an API.

In addition, Mindshare UK received a Gold and Silver award for work for Three Mobile, Mindshare Turkey received a Gold for its work with Vodafone and Mindshare Thailand received a Bronze for its work with Unilever.

Mindshare sister agency MediaCom received 20 awards to make it a great night for GroupM, followed by UM with 9, PHD with 7 and OMD with 3.

Full list of Mindshare Winners:

Category

Award

Entry

Entering company

Agency Network of the Year

Mindshare

Agency of the Year

Mindshare China

Campaign of the Year

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India

Special Award - Best Adtech / MarTech Platform

Winner

Foxtel - Monty: The World’s First AI Predictive Commentator

Mindshare Sydney

Best Use of AR / VR Technology

Gold

Three - Living Life To The Full Without Consequences

Mindshare UK

Best Use of Live Streaming

Gold

KFC - The First Colonel to Conquer eSports

Mindshare China

Best Use of Mobile

Gold

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India

Best Use of Real-time Marketing

Gold

KFC - The First Colonel to Conquer eSports

Mindshare China

Best Use of Technology

Gold

Vodafone - Red Line

Mindshare Turkey

Tech Innovator Award

Gold

Foxtel - Monty: The World’s First AI Predictive Commentator

Mindshare Sydney

The Effectiveness Award

Gold

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India

Best Branded Content in digital channels

Silver

KFC - The First Colonel to Conquer eSports

Mindshare China

Best Engagement Strategy

Silver

Maybelline - Helping Girls Shine in Virtual World and in Reality

Mindshare China

Best Local Execution of a Global Brand

Silver

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India

Best Use of Data & Insight Award

Silver

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India

Best Use of Digital Media

Silver

Foxtel - Monty: The World’s First AI Predictive Commentator

Mindshare Sydney

Best Use of Gamification

Silver

Maybelline - Helping Girls Shine in Virtual World and in Reality

Mindshare China

Best Use of Real-time Marketing

Silver

Foxtel - Monty: The World’s First AI Predictive Commentator

Mindshare Sydney

Effective Use of e-Commerce

Silver

Three - Revolutionizing DR through data

Mindshare UK

Best Branded Content in digital channels

Bronze

Maybelline - Makeup On the Way

Mindshare China

Best Communications Strategy

Bronze

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India

Best Use of AR / VR Technology

Bronze

Uniqlo - The Biggest Store, the Biggest Launch

Mindshare Uniqlo

Best Use of Data & Insight Award

Bronze

Unilever - Share of Voice to Share of Consumer Data- Unilever defining the future of marketing consumer products

Mindshare Thailand

Best Use of Digital Media

Bronze

KFC - The First Colonel to Conquer eSports

Mindshare China

Best Use of Geo-Location

Bronze

Uniqlo - The Biggest Store, the Biggest Launch

Mindshare China

Best Use of Mobile

Bronze

Lays - Crunchy Sounds Drive eCommerce Boom

Mindshare China

Best Use of Programmatic

Bronze

Dyson - Setting the New Benchmark for EC Targeting

Mindshare China

Best Use of Technology

Bronze

Foxtel - Monty: The World’s First AI Predictive Commentator

Mindshare Sydney

Impact Awards

Bronze

Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India

Mindshare India