Mindshare Canada Appoints New Chief Strategy Officer

North America - Mindshare North America, the global media agency network that is part of WPP, announced today the appointment of Devon MacDonald as Chief Strategy Officer in Canada. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands including Kimberly-Clark, Tim Horton’s, American Express, and more.

MacDonald joins Mindshare NA from leading digital agency 360i, where he served as Managing Director for the agency’s Toronto office. In his role, MacDonald led the office from its launch in 2013—growing staff, driving new business, and leading client work. Prior to that, he served as VP of Engagement Planning for DentsuBos (a sister agency under the Dentsu Network), where he led the planning and strategy team.

MacDonald’s appointment comes on the heels of another Mindshare executive hire. Shortly prior, the agency hired Caroline Breton, as Managing Director, Client Leadership for the agency’s Unilever account in Canada. Breton joins the agency from Quebecor Media, a leading integrated communications company in Canada. Both MacDonald and Breton will report to Karen Nayler, CEO of Mindshare Canada.

“I’m thrilled to have Devon and Caroline onboard,” says Nayler. “Each of them brings their own set of unique qualifications for their roles, but they both share a communications savvy, a passion for adaptive marketing, and proven dedication – both to their teams, and their clients’ programs.”

On top of these new hires, in May, Mindshare Canada, with offices in Toronto and Montreal, celebrated 15 years of business.

More About MacDonald:
MacDonald brings 15 years of marketing and media experience to his role. He’s worked with numerous national and multi-national brands, including Lexus, Staples, Sapporo, Gillette,, Mars, and more at 360i, DentsuBos, BBDO Proximity, and IBM. Leading the launch of 360i’s Toronto office, he also drove new business wins for the agency such as Barilla, Kawasaki, Tata Consultancy Services, and Toys R Us, among others.

Earlier in his career, MacDonald served as Executive Director for reBOOT Canada, a non-profit charity providing computer hardware, training, and technical support to people with limited access to technology. For his work, he was awarded the Queen’s Golden Jubilee Medal–an honor for Canadians who have made outstanding and exemplary contributions to their communities or country as a whole. He was also awarded the Province of Ontario Gold Service Medal.

More About Breton:
Breton brings nearly 20 years of industry experience to her role. At Quebecor Media, she served as General Sales Manager, Marketing Services, where she drove the development of multi-channel content platforms for a wide range of brands. Before that, she was VP/Group Media Director at Starcom Mediavest Group, where she worked with Kraft Foods Canada, Mondelez International, and TJX Canada. Breton has also held positions at UM Canada, Saint-Jacques Vallée MediaEdge, and more.

About Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at or and follow us on Twitter @MindshareCanada and