Mindshare appoints Aloun Liu as Head of Data and Technology APAC
Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Aloun Liu to the newly created role of Head of Data & Technology for the Asia Pacific region.
A UCLA graduate in Computer Science with a specialization in Economics, Aloun has over 15 years of experience in Systems, Data, and Technology with companies including PWC Consulting, Charles Schwab, FTI Consulting, Wells Fargo, and recently with IPG Mediabrands as the Founder and MD of their Global Technology Solutions unit.
In this new role, Aloun will work with Mindshare’s partners within and outside WPP to enhance and develop the agency’s data related products, and provide architectural support for the agency’s FAST Hubs (Future Adaptive Specialist Team). His focus also includes design, development, and execution of all existing and future reporting of all campaign activities that Mindshare runs on behalf of its clients in the Asia, Middle East and Africa region.
Commenting on the appointment, Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific said:
“Aloun joins Mindshare at a time when our FAST services across our blue-chip clients are at its peak, not to ignore our overall vision to drive Business Platforms & Services as the central enabler towards data driven marketing. As we continue to expand our scope of work across the entire data value chain from Onboarding to Study-Expand-Serve-Activate-Attribute and Measure, Aloun will play a key role in advising our clients for an agnostic and open-sourced technology solution that brings the best of both slow and fast moving data streams.”
Aloun’s role is effective immediately.
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Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.