MINDSHARE APAC WIN CAMPAIGN AGENCY OF THE YEAR
APAC – Mindshare, the global media agency network that is part of WPP, took home the top honors at the annual Campaign Agency of the Year awards last night, after winning 15 agency and 11 people awards over the course of the three ceremonies.
This is a coup for the massive media network as they took home gold in Asia Pacific, Southeast Asia and South Asia regions as well as honors in 11 countries including gold in China, Indonesia, India, Singapore and Rest of South Asia for their Bangladesh office.
They also took home silver in Thailand and Vietnam, as well as Japan for both media and digital agency. In addition, they won bronzes in Malaysia and Philippines for media, as well as digital agency of the year for Rest of South Asia thanks to their Sri Lanka office.
Commenting on the win Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group at Mindshare said:
“I am incredibly proud of the team and the excellent work that we have done right across the region. Winning the top honor is always incredibly exciting, but having the breadth of wins stretching across 11 of the 17 country / country groups that Campaign evaluates is simply remarkable and a testament to the power of our unique network.”
This sweeping victory marks a return to the winner’s circle after ending their regional winning streak two years ago. Instrumental in the wins were the agency’s stellar new business and client retention records through the most tumultuous year of pitches the media world has seen.
The agency attributes their ability to both win and retain clients to their doubling down on training strategists, moving to an adaptive planning process, and making massive investments in real time marketing hubs and dashboards in nearly all of their markets.
Having taken home over 300 awards in 2015, these awards represent the highlight in what has been an outstanding year for Mindshare.
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.
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