Mindshare APAC rated in top five most admired agencies
Singapore, 16 September 2014: Mindshare APAC, the global media agency network that is part of WPP, has been the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey.
In the survey that ranks companies across thirteen aspects, Mindshare APAC was rated highly in areas including quality of management, capacity to innovate, best business partner, integrated thinking, company culture and development of talent. Mindshare APAC was also seen as the best agency to work at in the region.
Ashutosh Srivastava, Chairman, Asia Pacific & CEO, Global Growth Markets, Mindshare Worldwide, commented on the survey results:
“This is a great time to be in this business, and we have a massive opportunity to make marketing adaptive in real time, given availability of data from media devices, and the new technology platforms. A new approach where brands are publishers of relevant content and facilitate an ‘always on’ experience for consumers.
“We’ve been single-mindedly driving a transformation agenda within Mindshare for the last couple of years to enable that approach. This includes setting up the Loop room in the offices to facilitate a much more integrated, collaborative and open source way of working with all our partners and clients, and developing and diversifying our talent pool and the kind of partners that we work with. This transformation is as much about culture change, as it is about using new tools and frameworks for more creativity and innovation from the insights created by the data. A culture founded on our core values of Speed, Teamwork and Provocation, and rewarding original thinking. Its really gratifying to see the results of what we are trying to achieve, recognized and validated through an external perspective"
Campaign Asia invited mid to senior level professionals from agencies and media companies as well as brand marketers to participate in the survey. Mindshare was the only media agency to achieve a ranking within the top 10, in a list that is otherwise dominated by ad agencies.
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit: www.mindshareworld.com
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